King Krule

King Krule — pop artist from GB.

King Krule, the primary alias of Londoner Archy Marshall, is known for his unique blend of dark, witty songwriting and powerful baritone vocals, drawing early…

Influence: 64.10% Fanbase: 53.12% Trending: 69.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Jil Sander • 21.57% • Very Strong

As of 2025-09-12

646,658

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 16:49:44 UTC

Genres

popuk alternative pop

Biography

King Krule, the primary alias of Londoner Archy Marshall, is known for his unique blend of dark, witty songwriting and powerful baritone vocals, drawing early comparisons to punk icons like Joe Strummer and Shane MacGowan. Marshall's music incorporates elements of no wave, punk jazz, dub, and hip-hop, creating a distinctive sound highlighted by his jagged rhythm guitar work. He has released four albums under the King Krule moniker, including The Ooz (2017) and Man Alive! (2020), showcasing his poetic storytelling and raw emotion.

Raised in Southwark by artistic parents, Marshall began writing and recording music at a young age, gaining early recognition with his Zoo Kid project. He later adopted the name King Krule, releasing acclaimed works like 6 Feet Beneath the Moon (2013) and collaborating with artists such as Mount Kimbie and Trash Talk. Marshall's latest album, Space Heavy (2023), explores themes of "the space between," reflecting his introspective songwriting style and continued evolution as a musician.

Top Brand Affinities

Report Date: 2025-09-12

King Krule commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (66%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (133,604 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Jil Sander, Mixcloud, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Krule score 6.92% — Very Strong bucket.

Brand: Jil SanderBrand: MixcloudBrand: MOOG

Followers:646,658

Engagements:44,780

Rate:6.9%

Posts:129

Avg Likes:44,697

Avg Comments:368

Avg Views:133,604

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 646,658 · Engagements 44,780 · Rate 6.9% Posts 129 · Views 133,604 · Avg Likes 44,697 · Avg Comments 368 · Avg Views 133,604	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 13-17: 7% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (28%) UNITED KINGDOM (7%) BRAZIL (6%) MEXICO (5%) FRANCE (4%)	Top regions: UNITED STATES (28%), UNITED KINGDOM (7%), BRAZIL (6%)
Platform Engagement	Instagram: 42,909 avg likes/post · Youtube: 133,604 avg views/post	Best reach: Youtube 133,604 avg views; best engagement: Instagram 42,909 avg likes

Top Brand Affinities

Jil Sander

Score: 21.57

Mixcloud

Score: 14.80

MOOG

Score: 13.92

Fred Perry

Score: 13.58

Acne Studios

Score: 11.22

JACQUEMUS

Score: 10.52

Kodak

Score: 10.29

Ableton

Score: 10.24

Marni

Score: 9.82

Depop

Score: 9.46

Glossier

Score: 8.21

Maison Margiela

Score: 7.98

Brand	Category	Score
Jil Sander		21.57
Mixcloud		14.80
MOOG		13.92
Fred Perry		13.58
Acne Studios		11.22
JACQUEMUS		10.52
Kodak		10.29
Ableton		10.24
Marni		9.82
Depop		9.46
Glossier		8.21
Maison Margiela		7.98
SoundCloud		7.86
Tate Modern		7.45
Loewe		7.20
Stüssy		6.97
Stone Island		5.98
Vivienne Westwood		5.95
Dr. Martens		5.71
Carhartt		5.57
Olympus		5.44
Lollapalooza		5.17
Coachella		5.05
Fujifilm		4.92
Alexander McQueen		4.76
Urban Outfitters		4.65
Polaroid		4.44
Spotify Music		4.40
Steve Madden		4.22
Miu Miu		3.64
Leica		3.44
Supreme		3.28
Tinder		3.28
Emporium		2.87
Beats Electronics		2.69
ASOS		2.66
Nokia		2.64
The North Face		2.42
MTV		2.39
Showtime		2.36
Guinness		2.35
Paramount Pictures		2.31
Sunnies Studios		2.28
Vogue		2.25
Vans		2.22
Fendi		2.20
KENZO		2.15
Hermès		2.15
BBC		2.12
Prada		2.12