Kindness
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
42,475
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:42:09 UTC
Genres
Biography
In October 2014, I released "Otherness" with Female Energy, featuring collaborations with Tawiah, Devonte Hynes, Herbie Hancock, Foday Musa Suso, Robyn, and many others. My latest record, released in September 2019, is fully self-released on my own label and is dedicated to Philippe Zdar. The album features collaborations with Starchild & The New Romantic, AKUA, Alexandria, Jazmine Sullivan, Bahamadia, Samthing Soweto, and numerous other talented artists.
Kindness reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, JAPAN. The base is heavily male (62%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (44,332 avg views per post); Youtube layers on depth and replies. The audience sits near Mixcloud, MOOG, Acne Studios, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,475 · Engagements 995 · Rate 2.3% Posts 602 · Views 44,332 · Avg Likes 995 · Avg Comments 53 · Avg Views 44,332 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 39% 35-44: 10% 13-17: 4% |
Largest: 25-34 (44%); next: 18-24 (39%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (23%) UNITED KINGDOM (12%) JAPAN (6%) FRANCE (6%) PORTUGAL (5%) |
Top regions: UNITED STATES (23%), UNITED KINGDOM (12%), JAPAN (6%) |
| Platform Engagement | Instagram: 320 avg likes/post · Youtube: 44,332 avg views/post | Best reach: Youtube 44,332 avg views; best engagement: Youtube 675 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Acne Studios
Jil Sander
Grindr
Ableton
Jean Paul Gaultier
JACQUEMUS
Maison Margiela
Akai
Loewe
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 42.02 | |
| MOOG | 36.34 | |
| Acne Studios | 21.59 | |
| Jil Sander | 21.22 | |
| Grindr | 19.69 | |
| Ableton | 18.17 | |
| Jean Paul Gaultier | 17.12 | |
| JACQUEMUS | 13.74 | |
| Maison Margiela | 12.95 | |
| Akai | 11.65 | |
| Loewe | 11.59 | |
| Tate Modern | 10.92 | |
| Marni | 10.43 | |
| Depop | 9.77 | |
| Amazon Music | 9.62 | |
| Stella McCartney | 9.45 | |
| SoundCloud | 8.98 | |
| Vivienne Westwood | 8.88 | |
| Coachella | 8.77 | |
| Alexander McQueen | 8.59 | |
| Glossier | 8.24 | |
| Selfridges | 7.51 | |
| Vauxhall | 7.36 | |
| Pioneer | 7.21 | |
| Spotify Music | 6.54 | |
| Miu Miu | 6.51 | |
| Kodak | 6.28 | |
| Oculus | 5.87 | |
| Carhartt | 5.31 | |
| Vogue | 5.25 | |
| Kickstarter | 4.98 | |
| Coach | 4.97 | |
| Dr. Martens | 4.86 | |
| Lollapalooza | 4.73 | |
| Moncler | 4.65 | |
| Balenciaga | 4.64 | |
| Polaroid | 4.45 | |
| Stüssy | 4.30 | |
| Paramount Pictures | 4.26 | |
| Showtime | 4.14 | |
| Marc Jacobs | 4.11 | |
| MTV | 4.03 | |
| Prada | 4.03 | |
| CNN | 4.00 | |
| ASOS | 3.92 | |
| Leica | 3.85 | |
| Airbnb | 3.83 | |
| Urban Outfitters | 3.77 | |
| Yves Saint Laurent | 3.61 | |
| Pantone Inc | 3.46 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















