KILLY

KILLY — hip-hop & rap artist from CA.

Explore the latest music releases and updates from Killy on killy.co, and discover a world of underground music on secretworldwide.com. Join the music…

Influence: 57.34% Fanbase: 43.24% Trending: 64.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 34.13% • Very Strong

As of 2025-09-09

790,627

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:28:54 UTC

Genres

hip-hop & raptrapmelodic rapcanadian hip hopcanadian traptoronto raphip-hop/rapunderground hip hopvapor trapraphip hop

Biography

Explore the latest music releases and updates from Killy on killy.co, and discover a world of underground music on secretworldwide.com. Join the music community on Discord at discord.gg/zZAKXZ5YCa to connect with like-minded fans and stay informed about upcoming events and collaborations.

Top Brand Affinities

Report Date: 2025-09-09

KILLY cuts through with 18-24 & 25-34 audiences and consistency across POLAND, UNITED STATES, CANADA. A heavily male (82%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 23,084 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Adidas Y-3, True Religion, Arc'teryx, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KILLY score 0.69% — Low bucket.

Brand: Adidas Y-3Brand: True ReligionBrand: Arc'teryx

Followers:790,627

Engagements:5,465

Rate:0.7%

Posts:459

Avg Likes:5,317

Avg Comments:214

Avg Views:41,534

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 790,627 · Engagements 5,465 · Rate 0.7% Posts 459 · Views 41,534 · Avg Likes 5,317 · Avg Comments 214 · Avg Views 41,534	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	POLAND (24%) UNITED STATES (22%) CANADA (10%) BRAZIL (5%) RUSSIA (4%)	Top regions: POLAND (24%), UNITED STATES (22%), CANADA (10%)
Platform Engagement	Instagram: 3,448 avg likes/post · Tiktok: 18,450 avg views/post · Youtube: 23,084 avg views/post	Best reach: Youtube 23,084 avg views; best engagement: Instagram 3,448 avg likes

Top Brand Affinities

Adidas Y-3

Score: 34.13

True Religion

Score: 21.72

Arc'teryx

Score: 17.80

Champion

Score: 15.73

Stone Island

Score: 14.81

Palm Angels

Score: 14.09

SoundCloud

Score: 12.64

Kappa

Score: 10.35

Vivienne Westwood

Score: 10.16

New Era

Score: 9.73

Supreme

Score: 9.19

Acne Studios

Score: 8.76

Brand	Category	Score
Adidas Y-3		34.13
True Religion		21.72
Arc'teryx		17.80
Champion		15.73
Stone Island		14.81
Palm Angels		14.09
SoundCloud		12.64
Kappa		10.35
Vivienne Westwood		10.16
New Era		9.73
Supreme		9.19
Acne Studios		8.76
Amazon Music		8.40
Stüssy		8.08
Beats Electronics		7.89
Maison Margiela		7.84
Hennessy		7.83
Pro Tools		7.68
Alexander McQueen		5.84
Kodak		5.81
Carhartt		5.08
Moncler		4.92
Ableton		4.59
Balenciaga		4.52
The North Face		4.39
Spotify Music		3.90
Polo Ralph Lauren		3.74
Sneakerhead		3.63
Versace		3.57
Acura		3.46
Gucci		3.37
Urban Outfitters		3.33
NBA		3.21
Louis Vuitton		3.09
Budweiser		3.05
BALMAIN		3.04
Timberland		2.95
Tommy Hilfiger		2.93
Rolls-Royce		2.92
Sprite		2.87
Pull&Bear		2.72
FashionNova		2.70
Dr. Martens		2.69
Yves Saint Laurent		2.68
Fila		2.67
Monster Beverage		2.56
Los Angeles Lakers		2.55
Counter-Strike		2.51
Nike		2.49
Burberry		2.49