Kidi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,315,551
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:54 UTC
Genres
Biography
KiDi's hit songs like 'Say You Love Me', 'Odo', 'Adiepena', and 'Enjoyment' have gained him a large following. In 2020, he released the successful EP 'Blue', featuring the hit single 'Say Cheese'. In 2022, KiDi was named 'Artist Of The Year' and 'Afrobeats/Afropop Artist Of The Year', with his single 'Touch It' winning multiple awards and his album 'The Golden Boy' receiving the 'Album Of The Year' title.
Kidi cuts through with 18-24 & 25-34 audiences and consistency across GHANA, UNITED KINGDOM, UNITED STATES. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 170,350 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Johnnie Walker, Amazon Music, River Island, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,315,551 · Engagements 42,582 · Rate 1.0% Posts 673 · Views 172,395 · Avg Likes 40,611 · Avg Comments 614 · Avg Views 172,395 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 41% 13-17: 6% 35-44: 3% |
Largest: 18-24 (51%); next: 25-34 (41%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
GHANA (59%) UNITED KINGDOM (12%) UNITED STATES (6%) NIGERIA (4%) CANADA (3%) |
Top regions: GHANA (59%), UNITED KINGDOM (12%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 8,213 avg likes/post · Tiktok: 170,350 avg views/post · Youtube: 2,045 avg views/post | Best reach: Tiktok 170,350 avg views; best engagement: Tiktok 32,300 avg likes |
Top Brand Affinities
Johnnie Walker
Amazon Music
River Island
MISSGUIDED
Smirnoff
Champion
boohoo
CNN
Vodafone
FashionNova
BBC
Timberland
| Brand | Category | Score |
|---|---|---|
| Johnnie Walker | 12.39 | |
| Amazon Music | 9.22 | |
| River Island | 6.83 | |
| MISSGUIDED | 6.27 | |
| Smirnoff | 6.00 | |
| Champion | 5.65 | |
| boohoo | 5.61 | |
| CNN | 5.31 | |
| Vodafone | 4.91 | |
| FashionNova | 4.62 | |
| BBC | 4.26 | |
| Timberland | 3.62 | |
| Hennessy | 3.53 | |
| MTV | 3.50 | |
| SoundCloud | 3.29 | |
| Polo Ralph Lauren | 3.19 | |
| Dolce & Gabbana | 3.05 | |
| ASOS | 2.92 | |
| Christian Louboutin | 2.67 | |
| Versace | 2.61 | |
| Balenciaga | 2.51 | |
| Fenty beauty | 2.41 | |
| Paramount Pictures | 2.39 | |
| Fendi | 2.28 | |
| Christian Dior | 2.09 | |
| Coachella | 1.85 | |
| Beats Electronics | 1.83 | |
| New Balance | 1.81 | |
| Bershka | 1.81 | |
| Mercedes-Benz | 1.80 | |
| Forever 21 | 1.77 | |
| Bugatti | 1.69 | |
| Gucci | 1.64 | |
| Vogue | 1.63 | |
| Bentley | 1.59 | |
| NBA | 1.54 | |
| KFC | 1.51 | |
| Adobe | 1.51 | |
| Tesla Motors | 1.45 | |
| Puma | 1.44 | |
| Spotify Music | 1.42 | |
| Gymshark | 1.41 | |
| musical.ly | 1.40 | |
| Herbalife | 1.37 | |
| Rolex | 1.35 | |
| Yves Saint Laurent | 1.32 | |
| Supreme | 1.29 | |
| Lexus | 1.20 | |
| Hyundai | 1.19 | |
| Microsoft | 1.19 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
