Kideko

Kideko — electronic artist from GB.

Kideko, the Brighton-based artist, is a dynamic force in the contemporary dance music scene, delivering high-energy tracks that are a hit on dance floors…

Influence: 52.25% Fanbase: 24.97% Trending: 65.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 163.43% • Very Strong

As of 2025-09-09

21,884

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:59 UTC

Genres

electronicedmpop dancedeep groove househousedanceuk dancedisco house

Biography

Kideko, the Brighton-based artist, is a dynamic force in the contemporary dance music scene, delivering high-energy tracks that are a hit on dance floors worldwide. With a focus on positive vibes, infectious rhythms, and captivating vocals, Kideko's music has been signed to renowned labels such as Toolroom, Solotoko, and Ministry of Sound, with popular tracks like ‘Crank It’ and ‘Dum Dum’ showcasing his soulful yet incendiary sound. His versatile discography includes solo hits, collaborations, and remixes for top artists, earning him support from influential tastemakers and regular airplay on Radio 1.

In just five years since his breakthrough, Kideko has established himself as a go-to artist for electrifying club and festival sets, with his intuitive, club-focused approach winning him a global audience. Supported by industry heavyweights like Pete Tong, Annie Mac, and Danny Howard, Kideko continues to push boundaries and keep dance floors bouncing from Miami to Ibiza, solidifying his position as a rising star in electronic music.

Top Brand Affinities

Report Date: 2025-09-09

Kideko is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, SPAIN. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (135 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, Monica Vinader points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kideko score 0.62% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Monica Vinader

Followers:21,884

Engagements:135

Rate:0.6%

Posts:1,149

Avg Likes:135

Avg Comments:23

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,884 · Engagements 135 · Rate 0.6% Posts 1,149 · Views 0 · Avg Likes 135 · Avg Comments 23 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 22% 35-44: 20% 45-64: 5%	Largest: 25-34 (50%); next: 18-24 (22%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED KINGDOM (45%) UNITED STATES (13%) SPAIN (4%) ITALY (3%) BRAZIL (2%)	Top regions: UNITED KINGDOM (45%), UNITED STATES (13%), SPAIN (4%)
Platform Engagement	Instagram: 135 avg likes/post	best engagement: Instagram 135 avg likes

Top Brand Affinities

Mixcloud

Score: 163.43

Pioneer

Score: 116.60

Monica Vinader

Score: 76.30

Ableton

Score: 56.06

Trancefamily

Score: 42.69

Warner Music

Score: 34.17

Amazon Music

Score: 29.88

Sennheiser

Score: 26.48

SoundCloud

Score: 25.77

MOOG

Score: 25.20

Akai

Score: 24.71

ITV

Score: 24.08

Brand	Category	Score
Mixcloud		163.43
Pioneer		116.60
Monica Vinader		76.30
Ableton		56.06
Trancefamily		42.69
Warner Music		34.17
Amazon Music		29.88
Sennheiser		26.48
SoundCloud		25.77
MOOG		25.20
Akai		24.71
ITV		24.08
Tomorrowland		23.39
Marks & Spencer		18.16
Nasty Gal		16.68
Next		15.84
Vauxhall		14.99
Ted Baker		12.37
H&M Home		11.65
All Saints		11.35
Spotify Music		11.09
Sainsbury's		10.94
Beats Electronics		10.90
Pro Tools		9.96
Glossier		8.33
Real Techniques		8.03
Grey Goose		7.29
River Island		7.11
Carlsberg		6.97
boohoo		6.84
MISSGUIDED		6.36
Selfridges		6.31
Harrods		6.01
BBC		5.78
Anthropologie		5.67
Coachella		5.64
Vivienne Westwood		5.60
NARS Cosmetics		5.57
Urban Outfitters		5.48
Jagermeister		5.41
iHeartRadio Music Awards		5.31
Stüssy		5.14
Pull&Bear		5.02
OOTD Magazine		4.97
ASOS		4.88
Stradivarius		4.64
Jimmy Choo		4.61
Marc Jacobs		4.43
Superdry		4.08
Mulberry		3.84