Kid Rock Brand Affinity ranks highest Miller Lite at 20.62% . Very Strong. Score DMDB 63.46% | Fanbase 65.92%

Kid Rock — metal artist from US.

Kid Rock, born Robert James Ritchie on January 17, 1971, is a platinum-selling country rap-rocker from Detroit, Michigan. His breakthrough came in 1998 with…

Kid Rock

Recognizable

Country: US | Gender: male | Artist ID: 11e81bba-f517-0132-b22d-a0369fe50396

Find Artist

Genres

metalalternative metalnu metal

Influential: 63.46% Fanbase: 65.92% Trending: 62.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 20.62% • Very Strong

As of 2025-09-09

3,983,646

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.46% | Fanbase 65.92% | Trending 62.23% | CAREER STAGE: MAINSTREAM

Biography

Kid Rock, born Robert James Ritchie on January 17, 1971, is a platinum-selling country rap-rocker from Detroit, Michigan. His breakthrough came in 1998 with the release of his fourth album, Devil Without a Cause, featuring hits like "Cowboy" and "Bawitdaba." Despite early struggles and being dropped by Jive Records, Kid Rock's distinctive blend of rock, hip hop, and country music has garnered him continued success with albums like Cocky (2001) and Rock N Roll Jesus (2007).

Growing up in Romeo, Michigan, Kid Rock immersed himself in rap music and breakdancing, eventually gaining recognition for his fusion of rap and hard guitar rock. After early setbacks, he found mainstream success with Devil Without a Cause, which led to a string of successful albums and singles. Kid Rock's versatile music style has continued to blur genre lines, with his 12th studio album, Bad Reputation, released in 2022, showcasing his enduring influence in the music industry.

Report Date: 2025-09-09

Kid Rock converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, BRAZIL. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,110,745 avg views per post, with supportive conversation on Instagram. Shared audience with Miller Lite, RAM Trucks, Tagaz underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kid Rock score 1.36% — Moderate bucket.

Brand: Miller LiteBrand: RAM TrucksBrand: Tagaz

Followers:3,983,646

Engagements:54,186

Rate:1.4%

Posts:1,819

Avg Likes:52,234

Avg Comments:3,903

Avg Views:1,110,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,983,646 · Engagements 54,186 · Rate 1.4% Posts 1,819 · Views 1,110,745 · Avg Likes 52,234 · Avg Comments 3,903 · Avg Views 1,110,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 24% 35-44: 22% 45-64: 18%	Largest: 25-34 (32%); next: 18-24 (24%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (66%) CANADA (7%) BRAZIL (2%) UNITED KINGDOM (2%) GERMANY (2%)	Top regions: UNITED STATES (66%), CANADA (7%), BRAZIL (2%)
Platform Engagement	Instagram: 29,541 avg likes/post · Youtube: 1,110,745 avg views/post	Best reach: Youtube 1,110,745 avg views; best engagement: Instagram 29,541 avg likes

Top Brand Affinities

Miller Lite

Score: 20.62

RAM Trucks

Score: 20.24

Tagaz

Score: 18.76

Ariat

Score: 16.60

Bud Light

Score: 14.72

Kenworth

Score: 14.17

Barstool Sports

Score: 13.99

FOX

Score: 13.90

Houston Livestock Show and Rodeo

Score: 11.00

Margaritaville

Score: 10.31

Stihl

Score: 9.79

Coors

Score: 9.75

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Top Brand Affinities

Brand	Category	Score
Miller Lite		20.62
RAM Trucks		20.24
Tagaz		18.76
Ariat		16.60
Bud Light		14.72
Kenworth		14.17
Barstool Sports		13.99
FOX		13.90
Houston Livestock Show and Rodeo		11.00
Margaritaville		10.31
Stihl		9.79
Coors		9.75
Lowe's		9.36
GMC		9.00
Harley-Davidson		8.09
The Home Depot		7.88
Busch		7.41
Pontiac		7.30
Influenster		7.10
Kroger		6.89
Macy's		6.78
Publix		6.68
Budweiser		6.58
Crossfit		6.35
Cadillac		6.12
Monster Beverage		5.79
Jeep		5.74
iHeartRadio Music Awards		5.61
Chevrolet		5.61
Alpinestars		5.47
Dodge		5.47
NORDSTROM		5.23
Carhartt		5.14
NFL		5.01
Verizon		5.00
ESPN		4.86
NHL		4.82
Jack Daniels		4.82
HomeGoods		4.78
CNN		4.51
Ford		4.50
Holden		4.47
Chick-fil-A		4.38
Gillette		4.38
Walmart		4.05
Heinz		3.83
Taco Bell		3.81
Hurley		3.79
WWE		3.55
NBC		3.45