Kid Fonque

Kid Fonque

Country: ZA

Influence: 53.31% Fanbase: 37.39% Trending: 61.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 219.04% • Very Strong

As of 2025-09-10

91,865

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:38 UTC

Genres

electronicdeep houseafro housesouth african electronicelectronichousedance

Biography

Kid Fonque has been a driving force in South African electronic music for two decades, excelling as a DJ, producer, label owner, promoter, and radio host. His influence extends far beyond his own work, as he has nurtured numerous artists through roles at Soul Candi Records and his label Stay True Sounds, establishing himself as a tastemaker in the industry. Fonque's boundary-breaking approach to music, spanning genres from Bass to Bossa Nova, sets him apart, with a distinct sound that unites his diverse sets and resonates with audiences worldwide. His uncompromising attitude and unique artistic vision have earned him respect in the industry, as he continues to push boundaries and defy trends in his own distinctive way.

Kid Fonque's talent transcends genres and borders, with a sound that seamlessly blends Bass, Broken Beats, Bossa Nova, Hip Hop, and House music. His eclectic palette has captivated audiences at home and abroad for more than a decade, as he fearlessly deconstructs dance floors with his open-minded approach. Fonque's individualistic style and commitment to authenticity have solidified his reputation as a forward-thinking and innovative figure in the music world, refusing to conform and always staying true to his own creative vision.

Kid Fonque Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Kid Fonque builds repeat engagement among 25-34 & 35-44 audiences throughout SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. With a heavily male (84%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (1,210 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Standard Bank, Mixcloud, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kid Fonque score 1.32%Moderate bucket.
Brand: Standard BankBrand: MixcloudBrand: Pioneer
Followers:91,865
Engagements:1,210
Rate:1.3%
Posts:949
Views:0
Avg Likes:1,210
Avg Comments:38
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 91,865 · Engagements 1,210 · Rate 1.3%
Posts 949 · Views 0 · Avg Likes 1,210 · Avg Comments 38 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 54%
35-44: 22%
18-24: 18%
45-64: 3%
Largest: 25-34 (54%); next: 35-44 (22%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries SOUTH AFRICA (86%)
UNITED STATES (2%)
UNITED KINGDOM (2%)
BOTSWANA (1%)
MOZAMBIQUE (1%)
Top regions: SOUTH AFRICA (86%), UNITED STATES (2%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 1,210 avg likes/post best engagement: Instagram 1,210 avg likes

Top Brand Affinities

Standard Bank
Score: 219.04
Mixcloud
Score: 87.90
Pioneer
Score: 47.81
Woolworths
Score: 35.20
Ballantine's
Score: 16.68
Glenfiddich
Score: 15.71
Ableton
Score: 15.23
Atmos
Score: 14.74
Akai
Score: 13.98
Jagermeister
Score: 13.47
SoundCloud
Score: 12.92
Beefeater
Score: 12.63
Brand Category Score
Standard Bank 219.04
Mixcloud 87.90
Pioneer 47.81
Woolworths 35.20
Ballantine's 16.68
Glenfiddich 15.71
Ableton 15.23
Atmos 14.74
Akai 13.98
Jagermeister 13.47
SoundCloud 12.92
Beefeater 12.63
Hennessy 11.68
Sennheiser 11.63
Amazon Music 11.04
Johnnie Walker 9.94
Ellesse 9.46
Stüssy 7.81
Kappa 7.41
Emporium 7.18
Dr. Martens 6.41
Beats Electronics 6.03
Amstel 5.90
Champion 5.47
Carhartt 5.34
Heineken 5.22
Jameson 5.12
Spotify Music 4.69
Red Bull 3.87
Superdry 3.86
Tomorrowland 3.68
Puma 3.65
New Balance 3.62
Lacoste 3.29
Sneakerhead 3.18
Colgate 3.14
Budweiser 3.07
Bacardi 2.98
Garnier 2.84
Timberland 2.83
FOREX 2.82
The North Face 2.79
Converse 2.56
ASOS 2.46
Vans 2.45
H&M 2.43
Reebok 2.32
Huawei 2.19
Nike 2.14
MTV 2.14

Official Profiles

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Artist: Kid Fonque

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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