Kid Cudi Brand Affinity ranks highest Zumiez at 16.30% . Very Strong. Score DMDB 77.30% | Fanbase 79.01%

Kid Cudi — hip-hop & rap artist from US.

Kid Cudi, a rapper hailing from Cleveland, is based in Brooklyn. Known for his unique lyrical approach and innovative production style, he has become a…

Kid Cudi

Superstar

Country: US | Gender: male | Artist ID: 11e81bc1-8038-5986-befd-a0369fe50396

Find Artist

Genres

hip-hop & raphip hoppop rapraphip-hop/rapohio hip hop

Influential: 77.30% Fanbase: 79.01% Trending: 76.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 16.30% • Very Strong

As of 2025-09-09

6,670,189

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.30% | Fanbase 79.01% | Trending 76.44% | CAREER STAGE: SUPERSTAR

Biography

Kid Cudi, a rapper hailing from Cleveland, is based in Brooklyn. Known for his unique lyrical approach and innovative production style, he has become a prominent figure in the music industry.

Report Date: 2025-09-09

Kid Cudi resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 530,300 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Zumiez, Houston Livestock Show and Rodeo, New Era maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kid Cudi score 0.99% — Low bucket.

Brand: ZumiezBrand: Houston Livestock Show and RodeoBrand: New Era

Followers:6,670,189

Engagements:66,317

Rate:1.0%

Posts:293

Avg Likes:62,847

Avg Comments:1,158

Avg Views:565,315

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,670,189 · Engagements 66,317 · Rate 1.0% Posts 293 · Views 565,315 · Avg Likes 62,847 · Avg Comments 1,158 · Avg Views 565,315	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 6% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (46%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (4%) FRANCE (3%)	Top regions: UNITED STATES (46%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 30,387 avg likes/post · Tiktok: 530,300 avg views/post · Youtube: 35,015 avg views/post	Best reach: Tiktok 530,300 avg views; best engagement: Tiktok 31,100 avg likes

Top Brand Affinities

Zumiez

Score: 16.30

Houston Livestock Show and Rodeo

Score: 10.33

New Era

Score: 8.15

Sneaker News

Score: 7.25

Coachella

Score: 7.16

SoundCloud

Score: 6.60

Pioneer

Score: 6.15

Nice Kicks

Score: 6.05

Sole Collector

Score: 6.02

Maison Margiela

Score: 5.83

Lollapalooza

Score: 5.49

Stüssy

Score: 5.41

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Zumiez		16.30
Houston Livestock Show and Rodeo		10.33
New Era		8.15
Sneaker News		7.25
Coachella		7.16
SoundCloud		6.60
Pioneer		6.15
Nice Kicks		6.05
Sole Collector		6.02
Maison Margiela		5.83
Lollapalooza		5.49
Stüssy		5.41
Supreme		5.17
Champion		5.14
Ableton		5.04
Coors		5.01
Hennessy		4.99
Sneakerhead		4.92
Power Rangers		4.61
Bud Light		4.56
Kodak		4.44
Moncler		4.35
MTV		4.07
Sega		4.04
Fenty beauty		4.03
Verizon		4.01
Beats Electronics		3.92
Los Angeles Lakers		3.75
Taco Bell		3.57
ESPN		3.50
American Eagle		3.46
Cartoon Network		3.42
Tomorrowland		3.38
Carhartt		3.29
NFL		3.15
Urban Outfitters		3.14
G-shock		3.12
Vans		3.07
NBA		3.05
AMC		3.01
Showtime		3.00
Nickelodeon		2.92
Polo Ralph Lauren		2.83
Uber		2.80
Comedy Central		2.76
Spotify Music		2.74
Kylie Cosmetics		2.72
The North Face		2.72
Dr. Martens		2.67
Timberland		2.57