Khan Bhaini Brand Affinity ranks highest Mahindra at 10.75% . Very Strong. Score DMDB 56.19% | Fanbase 44.56%

Khan Bhaini — pop artist from IN.

With a career spanning over two decades, John Smith has established himself as a prominent figure in the music industry. Born on May 15, 1985, in London, Smith…

Khan Bhaini

Established

Country: IN | Gender: male | Artist ID: b0feeda0-c31d-11e9-b5ae-549f35161576

Find Artist

Genres

poppopdesi poppunjabi pophip-hop & raphip-hop/rap

Influential: 56.19% Fanbase: 44.56% Trending: 62.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.75% • Very Strong

As of 2025-09-09

2,397,127

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.19% | Fanbase 44.56% | Trending 62.00% | CAREER STAGE: MID_LEVEL

Biography

With a career spanning over two decades, John Smith has established himself as a prominent figure in the music industry. Born on May 15, 1985, in London, Smith began his musical journey at a young age and has since released multiple albums that have garnered critical acclaim. His versatile style and dedication to his craft have earned him a loyal fan base worldwide.

Known for his introspective lyrics and soulful melodies, Smith continues to evolve as an artist, exploring new sounds and pushing boundaries in his music. With numerous awards and nominations to his name, he remains a respected and influential figure in the contemporary music scene.

Report Date: 2025-09-09

Khan Bhaini cuts through with 25-34 & 18-24 audiences and consistency across INDIA, PAKISTAN, CANADA. A heavily male (85%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 40,284 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mahindra, Maruti, Land Rover, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Khan Bhaini score 1.68% — Moderate bucket.

Brand: MahindraBrand: MarutiBrand: Land Rover

Followers:2,397,127

Engagements:40,284

Rate:1.7%

Posts:258

Avg Likes:40,284

Avg Comments:726

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,397,127 · Engagements 40,284 · Rate 1.7% Posts 258 · Views 0 · Avg Likes 40,284 · Avg Comments 726 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 18-24: 30% 35-44: 10% 13-17: 4%	Largest: 25-34 (55%); next: 18-24 (30%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (91%) PAKISTAN (2%) CANADA (2%) UNITED ARAB EMIRATES (1%) UNITED STATES (1%)	Top regions: INDIA (91%), PAKISTAN (2%), CANADA (2%)
Platform Engagement	Instagram: 40,284 avg likes/post	best engagement: Instagram 40,284 avg likes

Top Brand Affinities

Mahindra

Score: 10.75

Maruti

Score: 8.68

Land Rover

Score: 2.71

musical.ly

Score: 2.22

Grand Theft Auto

Score: 2.07

KTM

Score: 1.87

Jeep

Score: 1.83

Toyota

Score: 1.73

Armani

Score: 1.68

Snapseed

Score: 1.65

Gymshark

Score: 1.61

Ford

Score: 1.56

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.75
Maruti		8.68
Land Rover		2.71
musical.ly		2.22
Grand Theft Auto		2.07
KTM		1.87
Jeep		1.83
Toyota		1.73
Armani		1.68
Snapseed		1.65
Gymshark		1.61
Ford		1.56
Ray-Ban		1.54
Jaguar		1.46
Puma		1.42
Tommy Hilfiger		1.42
Beats Electronics		1.36
Gucci		1.35
KFC		1.34
Levi's		1.34
Zara		1.31
SoundCloud		1.22
Burberry		1.19
Travelgram		1.19
WWE		0.95
Harley-Davidson		0.90
Xiaomi		0.90
FashionNova		0.88
Canon		0.87
Apple		0.86
Nikon		0.82
Louis Vuitton		0.81
Rolex		0.74
Yamaha		0.72
Prada		0.72
HBO		0.71
Lamborghini		0.69
Supreme		0.69
Nike		0.68
Audi		0.68
BMW		0.64
Mercedes-Benz		0.61
Suzuki		0.60
Samsung Group		0.54
Spotify Music		0.49
McDonald's		0.46
Starbucks		0.41
Adidas		0.39
Honda		0.34
Marvel Entertainment		0.26