Khalid

Khalid — pop artist from US.

Khalid Robinson, born in 1998, gained recognition after his breakout single "Location" in 2016. Growing up as a military child, he moved frequently before…

Influence: 76.07% Fanbase: 81.33% Trending: 73.45% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Coach • 8.04% • Very Strong

As of 2025-10-02

20,480,502

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:16:07 UTC

Genres

poppopr&b, funk & soulr&b/soulpop r&b

Biography

Khalid Robinson, born in 1998, gained recognition after his breakout single "Location" in 2016. Growing up as a military child, he moved frequently before settling in El Paso, Texas. Utilizing SoundCloud to share his music, Khalid quickly gained popularity, leading to collaborations with artists like Logic and Calvin Harris. His debut album, "American Teen," released in 2017, received five Grammy nominations.

Following the success of his debut, Khalid continued to make waves with the EP "Suncity" in 2018 and the album "Free Spirit" in 2019. Known for his soulful and emotionally resonant music, Khalid's journey from a high school student to a Grammy-nominated artist reflects his commitment to personal growth and artistic expression.

Top Brand Affinities

Report Date: 2025-10-02

Khalid reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDIA, PHILIPPINES. The base is male-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (106,600 avg views per post); Instagram layers on depth and replies. The audience sits near Coach, Maison Margiela, JACQUEMUS, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Khalid score 0.18% — Low bucket.

Brand: CoachBrand: Maison MargielaBrand: JACQUEMUS

Followers:20,480,502

Engagements:36,645

Rate:0.2%

Posts:644

Avg Likes:35,899

Avg Comments:434

Avg Views:116,138

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,480,502 · Engagements 36,645 · Rate 0.2% Posts 644 · Views 116,138 · Avg Likes 35,899 · Avg Comments 434 · Avg Views 116,138	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (27%) INDIA (8%) PHILIPPINES (7%) INDONESIA (6%) BRAZIL (5%)	Top regions: UNITED STATES (27%), INDIA (8%), PHILIPPINES (7%)
Platform Engagement	Instagram: 28,308 avg likes/post · Tiktok: 106,600 avg views/post · Youtube: 9,538 avg views/post	Best reach: Tiktok 106,600 avg views; best engagement: Instagram 28,308 avg likes

Top Brand Affinities

Coach

Score: 8.04

Maison Margiela

Score: 7.72

JACQUEMUS

Score: 7.65

Champion

Score: 7.26

TOM FORD

Score: 6.68

Loewe

Score: 6.66

Alexander McQueen

Score: 6.61

Versace

Score: 5.22

Lollapalooza

Score: 5.07

Steve Madden

Score: 4.82

Free People

Score: 4.79

Coachella

Score: 4.51

Brand	Category	Score
Coach		8.04
Maison Margiela		7.72
JACQUEMUS		7.65
Champion		7.26
TOM FORD		6.68
Loewe		6.66
Alexander McQueen		6.61
Versace		5.22
Lollapalooza		5.07
Steve Madden		4.82
Free People		4.79
Coachella		4.51
boohoo		4.41
Urban Outfitters		4.32
iHeartRadio Music Awards		4.24
Miu Miu		4.15
American Eagle		4.03
BALMAIN		3.85
Dolce & Gabbana		3.76
Polo Ralph Lauren		3.65
Verizon		3.54
Timberland		3.49
Fendi		3.30
Hennessy		3.09
Stüssy		2.87
FashionNova		2.86
Carhartt		2.85
Christian Louboutin		2.75
Marc Jacobs		2.74
Michael Kors		2.69
Chrysler		2.65
Moschino		2.64
Dr. Martens		2.64
Busch		2.58
ASOS		2.55
Forever 21		2.55
SoundCloud		2.53
Paramount Pictures		2.53
Victoria's Secret		2.53
Fenty beauty		2.50
GIVENCHY		2.49
NBC		2.39
shein		2.37
MTV		2.33
Target		2.25
Cartier		2.17
Lululemon Athletica		2.16
Reebok		2.08
Philips		2.08
Nickelodeon		2.07