KEY & DOYOUNG

KEY & DOYOUNG — pop artist from KR.

KEY made his debut as a member of SHINee in 2008, a band known for their innovative music style and global impact in the K-pop scene, earning them the title…

Influence: 61.68% Fanbase: 48.04% Trending: 68.50% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 10.90% • Very Strong

As of 2025-09-08

9,638,070

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:39:26 UTC

Genres

popk-pop

Biography

KEY made his debut as a member of SHINee in 2008, a band known for their innovative music style and global impact in the K-pop scene, earning them the title “Princes of K-pop”. In 2018, KEY ventured into his solo career with his first LP ‘FACE’, which reached No. 9 on the Billboard World Albums chart. After completing his military service in 2021, KEY released his first EP ‘BAD LOVE’, topping Korean music charts and iTunes Top Albums chart in 32 regions worldwide. Apart from his vocal prowess, KEY has showcased his songwriting skills by contributing to the lyrics of songs like ‘Saturday Night’ and ‘Eighteen (End Of My World)’, demonstrating his versatility as an artist involved in all aspects of his music’s production.

Top Brand Affinities

Report Date: 2025-09-08

KEY & DOYOUNG is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, THAILAND. The audience is heavily female (79%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (111,909 avg views per post); Instagram builds the community layer. Affinity data highlights Style Nanda, Tiffany, Maison Margiela, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KEY & DOYOUNG score 0.92% — Low bucket.

Brand: Style NandaBrand: TiffanyBrand: Maison Margiela

Followers:9,638,070

Engagements:88,692

Rate:0.9%

Posts:3,233

Avg Likes:88,692

Avg Comments:550

Avg Views:111,909

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,638,070 · Engagements 88,692 · Rate 0.9% Posts 3,233 · Views 111,909 · Avg Likes 88,692 · Avg Comments 550 · Avg Views 111,909	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (18%) BRAZIL (10%) THAILAND (7%) SOUTH KOREA (7%) INDONESIA (6%)	Top regions: UNITED STATES (18%), BRAZIL (10%), THAILAND (7%)
Platform Engagement	Instagram: 86,153 avg likes/post · Youtube: 111,909 avg views/post	Best reach: Youtube 111,909 avg views; best engagement: Instagram 86,153 avg likes

Top Brand Affinities

Style Nanda

Score: 10.90

Tiffany

Score: 6.33

Maison Margiela

Score: 6.28

Vivienne Westwood

Score: 5.69

Innisfree

Score: 5.65

Snoopy And The Peanuts Gang

Score: 5.02

Gundam

Score: 3.69

Tiffany & Co

Score: 3.45

Jollibee

Score: 2.96

Revlon

Score: 2.79

Lush

Score: 2.47

Dr. Martens

Score: 2.29

Brand	Category	Score
Style Nanda		10.90
Tiffany		6.33
Maison Margiela		6.28
Vivienne Westwood		5.69
Innisfree		5.65
Snoopy And The Peanuts Gang		5.02
Gundam		3.69
Tiffany & Co		3.45
Jollibee		2.96
Revlon		2.79
Lush		2.47
Dr. Martens		2.29
KitKat		2.23
Forever 21		1.95
Bershka		1.90
UNIQLO		1.89
KFC		1.86
Maybelline		1.79
Fenty beauty		1.77
League of Legends		1.72
Nintendo		1.69
Sprite		1.67
Starbucks		1.64
The North Face		1.58
Showtime		1.58
BBC		1.55
NYX Cosmetics		1.52
Fujifilm		1.51
Coachella		1.51
Calvin Klein		1.49
Chrysler		1.49
New Balance		1.48
GIVENCHY		1.38
Pokemon		1.30
Guess		1.28
Pokemon Go		1.26
Converse		1.21
Cartier		1.15
Puma		1.13
Costco		1.13
Polaroid		1.10
Chanel		1.04
Walt Disney		1.04
Louis Vuitton		1.04
Yves Saint Laurent		1.03
Anastasia Beverly Hills		0.99
Universal		0.97
The Olympic Games		0.95
Airbnb		0.90
Gucci		0.89