Key!
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
112,068
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:56 UTC
Genres
Biography
With his latest project "777," KEY! showcases his evolution as a solo artist, aiming for the pinnacle of creativity and production. Collaborating exclusively with producer Kenny Beats and eschewing features, the album represents KEY! in his purest form—youthful, strategic, and a beacon of positivity in the music industry.
Key! cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (86%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,831 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Spinrilla, Adidas Y-3, True Religion, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 112,068 · Engagements 1,356 · Rate 1.2% Posts 60 · Views 4,831 · Avg Likes 1,324 · Avg Comments 99 · Avg Views 4,831 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 38% 35-44: 5% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (38%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (72%) UNITED KINGDOM (3%) CANADA (3%) GERMANY (2%) FRANCE (2%) |
Top regions: UNITED STATES (72%), UNITED KINGDOM (3%), CANADA (3%) |
| Platform Engagement | Instagram: 981 avg likes/post · Youtube: 4,831 avg views/post | Best reach: Youtube 4,831 avg views; best engagement: Instagram 981 avg likes |
Top Brand Affinities
Spinrilla
Adidas Y-3
True Religion
Outfitgrid
Live Nation
SoundCloud
Zumiez
Palm Angels
Pro Tools
Arc'teryx
A.P.C.
New Era
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 73.45 | |
| Adidas Y-3 | 27.52 | |
| True Religion | 24.81 | |
| Outfitgrid | 23.37 | |
| Live Nation | 21.86 | |
| SoundCloud | 20.40 | |
| Zumiez | 17.46 | |
| Palm Angels | 16.87 | |
| Pro Tools | 16.75 | |
| Arc'teryx | 15.35 | |
| A.P.C. | 14.83 | |
| New Era | 14.17 | |
| Stüssy | 14.15 | |
| Ableton | 13.53 | |
| Akai | 13.50 | |
| Maison Margiela | 12.78 | |
| Amazon Music | 12.66 | |
| Jean Paul Gaultier | 12.13 | |
| Supreme | 11.22 | |
| Hennessy | 10.83 | |
| Alexander Wang | 10.82 | |
| Marni | 10.61 | |
| Stone Island | 10.52 | |
| Kodak | 10.19 | |
| Beats Electronics | 10.08 | |
| Acne Studios | 9.85 | |
| Sneaker News | 9.59 | |
| Champion | 9.19 | |
| Pioneer | 8.73 | |
| Tekken | 8.73 | |
| Carhartt | 8.72 | |
| Vivienne Westwood | 8.03 | |
| Lanvin | 7.74 | |
| Kappa | 7.39 | |
| iHeartRadio Music Awards | 7.34 | |
| Foot Locker | 7.27 | |
| Nice Kicks | 6.86 | |
| Spotify Music | 6.40 | |
| ESPN | 6.39 | |
| Alexander McQueen | 6.30 | |
| Sole Collector | 6.21 | |
| MTV | 5.81 | |
| Balenciaga | 5.81 | |
| Moncler | 5.71 | |
| Polo Ralph Lauren | 5.50 | |
| Coach | 5.35 | |
| UGG | 5.27 | |
| Dr. Martens | 5.17 | |
| BALMAIN | 5.06 | |
| Verizon | 4.61 |
Official Profiles
Login to view Contact
LoginArtist: Key!
The map shows every radio station that aired Key! today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Key! | Will Rogers Auditorium | Fort Worth, United States | |
| 2025-12-14 02:30 UTC | Key! | Riviera Theatre | Chicago, United States | |
| 2025-12-16 04:00 UTC | Key! | Moore Theatre | Seattle, United States |
