KEVVO

KEVVO — hip-hop & rap artist from PR.

Hailing from Toa Baja, Puerto Rico, KEVVO, also known as Kevin Manuel Rivera Allende, has risen to prominence as a leading figure in the Reggaeton and Latin…

Influence: 54.68% Fanbase: 37.81% Trending: 63.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 25.97% • Very Strong

As of 2025-09-08

3,306,524

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:10:42 UTC

Genres

hip-hop & raptrap latinolatinlatinreggaetonreggaeton flowperreo

Biography

Hailing from Toa Baja, Puerto Rico, KEVVO, also known as Kevin Manuel Rivera Allende, has risen to prominence as a leading figure in the Reggaeton and Latin Trap scene. In 2019, his hit track "105F RMX" featuring a star-studded lineup of Latin artists garnered over 245 million views on YouTube and 100 million streams on Spotify, solidifying his status as an emerging talent. This success led to a record deal with Interscope Records in June 2020, propelling KEVVO further into the spotlight.

Despite the challenges of the global landscape, KEVVO continued to make waves in the music industry, releasing his debut album "Cotidiano" in late 2021. Featuring tracks like "Tamagotchi" and "Te Va Bien (feat. Darell)", the album showcases his dynamic sound and high-profile collaborations, further establishing him as a rising star in the Latin urban music scene.

Top Brand Affinities

Report Date: 2025-09-08

KEVVO speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, UNITED STATES, PERU. Composition is heavily male (81%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (73,250 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near La Perla, Univision, Andis, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KEVVO score 0.24% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Andis

Followers:3,306,524

Engagements:8,062

Rate:0.2%

Posts:323

Avg Likes:7,811

Avg Comments:161

Avg Views:79,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,306,524 · Engagements 8,062 · Rate 0.2% Posts 323 · Views 79,226 · Avg Likes 7,811 · Avg Comments 161 · Avg Views 79,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 25% 13-17: 7% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (25%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	COLOMBIA (15%) UNITED STATES (10%) PERU (10%) SPAIN (10%) CHILE (9%)	Top regions: COLOMBIA (15%), UNITED STATES (10%), PERU (10%)
Platform Engagement	Instagram: 3,930 avg likes/post · Tiktok: 73,250 avg views/post · Youtube: 5,976 avg views/post	Best reach: Tiktok 73,250 avg views; best engagement: Instagram 3,930 avg likes

Top Brand Affinities

La Perla

Score: 25.97

Univision

Score: 20.86

Andis

Score: 13.78

New Era

Score: 11.20

Barber Shop Connect

Score: 10.20

Amazon Music

Score: 9.36

Pro Tools

Score: 8.87

Movistar

Score: 8.82

Suavecito

Score: 8.67

Champion

Score: 8.60

American Airlines

Score: 8.38

Urban Outfitters

Score: 5.46

Brand	Category	Score
La Perla		25.97
Univision		20.86
Andis		13.78
New Era		11.20
Barber Shop Connect		10.20
Amazon Music		9.36
Pro Tools		8.87
Movistar		8.82
Suavecito		8.67
Champion		8.60
American Airlines		8.38
Urban Outfitters		5.46
Ableton		4.77
Amway		4.51
BaByliss		4.40
Acura		4.10
Bacardi		3.70
VidaSana		3.09
Fendi		3.01
Los Angeles Lakers		2.99
Spotify Music		2.98
Pull&Bear		2.97
SoundCloud		2.92
Cafecito		2.75
Supreme		2.75
Fila		2.70
Bershka		2.55
Bugatti		2.51
Timberland		2.39
Versace		2.38
Beats Electronics		2.26
Dolce & Gabbana		2.24
ASOS		2.22
Valentino		2.21
FashionNova		2.14
MTV		2.13
Balenciaga		2.11
Hollister Co		2.04
Coachella		2.03
Lacoste		2.00
NBA		1.94
Scion		1.92
Forever 21		1.85
Mazda		1.82
Levi's		1.79
Tomorrowland		1.79
The North Face		1.77
musical.ly		1.74
Gucci		1.70
Armani		1.68