Kevin Morby

Kevin Morby — pop artist from US.

Kevin Morby prolifically explores themes of life, time, and mortality in his latest album, This Is A Photograph, a dynamic and introspective record. The…

Influence: 60.46% Fanbase: 43.76% Trending: 68.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 30.58% • Very Strong

As of 2025-09-10

171,032

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:39:43 UTC

Genres

popindie popkc indiealternativeindie rockalternativeamericannew americanabluesstomp and hollerfolk & traditionalmodern folk rockindie folkfreak folk

Biography

Kevin Morby prolifically explores themes of life, time, and mortality in his latest album, This Is A Photograph, a dynamic and introspective record. The companion piece, More Photographs (A Continuum), delves deeper into the same themes, offering new perspectives and interpretations. Morby describes it as a psychedelic reimagining of the original album, inviting listeners to experience familiar tracks in a fresh and transformative light.

Returning to his thematic roots with newfound wisdom and creativity, Morby intertwines his body of work with winking callbacks and innovative twists. More Photographs serves as a completion of his creative journey with This Is A Photograph, showcasing Morby's ability to offer a rich and immersive musical experience that lingers and evolves beyond its initial release.

Top Brand Affinities

Report Date: 2025-09-10

Kevin Morby indexes high with fans in the 25-34 range in UNITED STATES, FRANCE, UNITED KINGDOM. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 7,986 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Ampeg, bonappetitmag, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kevin Morby when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Morby score 0.60% — Low bucket.

Brand: MOOGBrand: AmpegBrand: bonappetitmag

Followers:171,032

Engagements:1,023

Rate:0.6%

Posts:3,417

Avg Likes:992

Avg Comments:46

Avg Views:7,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 171,032 · Engagements 1,023 · Rate 0.6% Posts 3,417 · Views 7,986 · Avg Likes 992 · Avg Comments 46 · Avg Views 7,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 31% 35-44: 18% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (31%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (21%) FRANCE (10%) UNITED KINGDOM (5%) BRAZIL (4%) SPAIN (4%)	Top regions: UNITED STATES (21%), FRANCE (10%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 651 avg likes/post · Youtube: 7,986 avg views/post	Best reach: Youtube 7,986 avg views; best engagement: Instagram 651 avg likes

Top Brand Affinities

MOOG

Score: 30.58

Ampeg

Score: 24.69

bonappetitmag

Score: 19.19

Warby Parker

Score: 18.94

Madewell

Score: 13.19

Mixcloud

Score: 13.13

Kodak

Score: 9.11

Amazon Music

Score: 8.48

Pro Tools

Score: 7.68

Spotify Music

Score: 7.48

Glossier

Score: 7.37

Ableton

Score: 7.28

Brand	Category	Score
MOOG		30.58
Ampeg		24.69
bonappetitmag		19.19
Warby Parker		18.94
Madewell		13.19
Mixcloud		13.13
Kodak		9.11
Amazon Music		8.48
Pro Tools		7.68
Spotify Music		7.48
Glossier		7.37
Ableton		7.28
Kickstarter		6.92
Tate Modern		6.87
Hurley		6.49
Coors		6.36
Paramount Pictures		5.55
Walgreens		5.50
Margaritaville		5.43
Pilsner Urquell		5.37
Lollapalooza		5.29
Free People		5.06
Polaroid		5.03
Anthropologie		4.93
Verizon		4.76
Pacific Northwest Wonderland		4.70
Coachella		4.58
SoundCloud		4.45
Fujifilm		4.45
Airbnb		4.39
Taco Bell		4.31
Leica		4.23
Vodafone		4.15
Tinder		4.12
Gillette		4.05
Nixon		4.02
Campari		3.90
Emporium		3.86
Oculus		3.84
Holden		3.48
Heinz		3.40
Showtime		3.11
Carhartt		3.07
Olympus		3.05
MTV		2.98
Busch		2.97
Columbia Pictures		2.97
Urban Outfitters		2.87
Warner Bros		2.78
Budweiser		2.72