Kevin McKay

Kevin McKay

Country: GB | Gender: male

Influence: 54.43% Fanbase: 25.49% Trending: 68.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 316.94% • Very Strong

As of 2025-09-08

58,801

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:03:03 UTC

Genres

electronicdeep groove househousedeep housedisco housevocal housefunky tech housefunky houseelectronic

Biography

Kevin McKay has been a prolific record producer since the early 90s, gaining recognition for his work under the alias Muzique Tropique. In 1997, he established the Glasgow Underground label, where he signed artists like Romanthony and Mylo, solidifying the imprint as a prominent deep house label. McKay's collaborations with artists such as Omid 16B and Mylo produced chart-topping hits and established him as a key figure in the electronic music scene. Additionally, his efforts in relaunching Glasgow Underground in 2011 have seen the label rise to the forefront of the house music charts with releases from renowned artists like Claptone, Gerd, and Dixon.

Throughout his career, Kevin McKay has demonstrated a keen ear for talent and a knack for producing successful records across various electronic music genres. His work with artists like Sixteen Souls and Linus Loves has yielded timeless anthems and club hits, while his discovery of Mylo and subsequent collaborations have resulted in UK chart-topping singles. McKay's commitment to showcasing quality house music is evident in his label ventures, with Glasgow Underground and Heartbeats serving as platforms for both established and emerging artists to thrive in the global dance music scene.

Kevin McKay Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Kevin McKay is a clear fit for 25-34 & 18-24 audiences with strength across IRELAND, UNITED KINGDOM, UNITED STATES. The audience is heavily male (88%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,822 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Pioneer, Allen & Heath, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kevin McKay score 0.48%Low bucket.
Brand: MixcloudBrand: PioneerBrand: Allen & Heath
Followers:58,801
Engagements:282
Rate:0.5%
Posts:356
Views:2,398
Avg Likes:268
Avg Comments:35
Avg Views:2,398

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 58,801 · Engagements 282 · Rate 0.5%
Posts 356 · Views 2,398 · Avg Likes 268 · Avg Comments 35 · Avg Views 2,398
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 24%
35-44: 22%
45-64: 11%
Largest: 25-34 (41%); next: 18-24 (24%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries IRELAND (18%)
UNITED KINGDOM (16%)
UNITED STATES (11%)
ITALY (11%)
GERMANY (7%)
Top regions: IRELAND (18%), UNITED KINGDOM (16%), UNITED STATES (11%)
Platform Engagement Instagram: 196 avg likes/post · Tiktok: 1,822 avg views/post · Youtube: 576 avg views/post Best reach: Tiktok 1,822 avg views; best engagement: Instagram 196 avg likes

Top Brand Affinities

Mixcloud
Score: 316.94
Pioneer
Score: 199.57
Allen & Heath
Score: 134.40
Ableton
Score: 89.19
MOOG
Score: 53.29
Amazon Music
Score: 44.93
Sennheiser
Score: 44.79
Trancefamily
Score: 38.56
SoundCloud
Score: 35.02
Warner Music
Score: 29.93
Akai
Score: 25.63
Tomorrowland
Score: 25.04
Brand Category Score
Mixcloud 316.94
Pioneer 199.57
Allen & Heath 134.40
Ableton 89.19
MOOG 53.29
Amazon Music 44.93
Sennheiser 44.79
Trancefamily 38.56
SoundCloud 35.02
Warner Music 29.93
Akai 25.63
Tomorrowland 25.04
Spotify Music 14.50
Beats Electronics 11.63
Vauxhall 11.09
Pro Tools 10.67
Grey Goose 7.97
Tate Modern 7.70
Atmos 6.80
Moët & Chandon 6.19
Selfridges 6.17
Stüssy 5.83
Jagermeister 5.42
Coachella 4.48
Garnier 4.30
iHeartRadio Music Awards 4.23
BBC 3.79
Lollapalooza 3.47
Martini 3.36
Aperol 3.17
Heineken 3.12
Carhartt 3.07
Red Bull 3.06
MTV 3.00
Bacardi 2.97
musical.ly 2.92
Kodak 2.51
Montblanc 2.37
Sunnies Studios 2.27
Guinness 2.26
Nokia 2.19
Dolce & Gabbana 2.03
Warner Bros 2.02
Budweiser 1.95
The North Face 1.93
Paramount Pictures 1.91
ASOS 1.86
Fujifilm 1.85
Ferrari 1.75
Jaguar 1.71

Official Profiles

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Artist: Kevin McKay

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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