Kevin Jonas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-25
6,868,679
Social Media Followers
As of 2025-10-25
00:00:00
Hours Airplay
2025-12-27 12:33:58 UTC
Genres
Biography
While the Jonas Brothers initially disbanded in 2013, they made a successful comeback in 2019 with their hit single "Sucker," reaching the top of the charts once again. Kevin Jonas remains a prominent figure in the entertainment world, known for his musical talents and charismatic presence. With a dedicated fan base that spans generations, Kevin's impact on pop culture continues to resonate, solidifying his place as a respected artist in the industry.
Kevin Jonas cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, SOUTH KOREA. A heavily female (77%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 256,754 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with REVOLVE, OLD NAVY, Free People, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,868,679 · Engagements 319,928 · Rate 4.7% Posts 2,073 · Views 1,021,354 · Avg Likes 312,563 · Avg Comments 3,764 · Avg Views 1,021,354 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 66% 18-24: 26% 35-44: 5% 13-17: 3% |
Largest: 25-34 (66%); next: 18-24 (26%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (51%) CANADA (8%) SOUTH KOREA (4%) ARGENTINA (3%) MEXICO (3%) |
Top regions: UNITED STATES (51%), CANADA (8%), SOUTH KOREA (4%) |
| Platform Engagement | Instagram: 202,836 avg likes/post · Youtube: 256,754 avg views/post | Best reach: Youtube 256,754 avg views; best engagement: Instagram 202,836 avg likes |
Top Brand Affinities
REVOLVE
OLD NAVY
Free People
Gillette
Abercrombie & Fitch
Hot Topic
Coach
OOTD Magazine
Steve Madden
iHeartRadio Music Awards
Chick-fil-A
Lululemon Athletica
| Brand | Category | Score |
|---|---|---|
| REVOLVE | 11.09 | |
| OLD NAVY | 8.38 | |
| Free People | 7.35 | |
| Gillette | 6.15 | |
| Abercrombie & Fitch | 6.14 | |
| Hot Topic | 5.47 | |
| Coach | 5.23 | |
| OOTD Magazine | 5.09 | |
| Steve Madden | 4.90 | |
| iHeartRadio Music Awards | 4.87 | |
| Chick-fil-A | 4.80 | |
| Lululemon Athletica | 4.67 | |
| Margaritaville | 4.37 | |
| American Eagle | 4.36 | |
| Anthropologie | 4.35 | |
| Movistar | 4.32 | |
| ASOS | 3.94 | |
| Verizon | 3.91 | |
| NORDSTROM | 3.61 | |
| Taco Bell | 3.50 | |
| Lollapalooza | 3.49 | |
| Urban Outfitters | 3.09 | |
| CBS Television Studios | 3.07 | |
| Kylie Cosmetics | 2.91 | |
| Benefit Cosmetics | 2.82 | |
| Busch | 2.76 | |
| CBS | 2.72 | |
| AMC | 2.60 | |
| Budweiser | 2.49 | |
| Forever 21 | 2.36 | |
| Showtime | 2.35 | |
| Dr. Martens | 2.31 | |
| MTV | 2.29 | |
| Sephora | 2.29 | |
| Target | 2.27 | |
| Aperol | 2.22 | |
| Gymshark | 2.20 | |
| Walt Disney | 2.19 | |
| Nickelodeon | 2.16 | |
| Tarte Cosmetics | 2.12 | |
| Anastasia Beverly Hills | 2.10 | |
| Too Faced Cosmetics | 2.08 | |
| Polaroid | 2.06 | |
| Jeep | 2.04 | |
| Sunnies Studios | 2.04 | |
| Pixar | 2.03 | |
| Coachella | 2.02 | |
| Chrysler | 1.97 | |
| Paramount Pictures | 1.94 | |
| Tomorrowland | 1.90 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















