Kevin Flórez

Kevin Flórez — latin artist from CO.

Kevin Flórez, también conocido como El Rey De La Champeta Urbana, nació en Cartagena, Colombia, el 19 de agosto de 1991. Desde temprana edad, mostró su interés…

Influence: 52.08% Fanbase: 32.83% Trending: 61.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 30.99% • Very Strong

As of 2025-09-14

1,645,998

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 12:46:08 UTC

Genres

latinlatinchampetaother latin music

Biography

Kevin Flórez, también conocido como El Rey De La Champeta Urbana, nació en Cartagena, Colombia, el 19 de agosto de 1991. Desde temprana edad, mostró su interés por la música, participando en eventos y destacando por su talento musical tanto a nivel nacional como internacional. Con éxitos como "La Invite A Bailar" y "Con Ella Remix" junto a Nicky Jam, Kevin Flórez se consolidó como uno de los principales representantes de la champeta, expandiendo su influencia globalmente.

Kevin Flórez ha colaborado con una amplia gama de artistas tanto nacionales como internacionales en su carrera, incluyendo a Bomba Estereo, Nicky Jam, y Jowel y Randy, entre otros. Su habilidad para fusionar estilos y trabajar con diversos músicos ha contribuido a su éxito y reconocimiento en la escena musical.

Top Brand Affinities

Report Date: 2025-09-14

Kevin Flórez has momentum with 18-24 & 25-34 audiences—particularly in COLOMBIA, VENEZUELA, UNITED STATES. A heavily male (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 34,532 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Zumba Wear, Bodytech, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Flórez score 0.12% — Low bucket.

Brand: Zumba WearBrand: BodytechBrand: Pioneer

Followers:1,645,998

Engagements:1,954

Rate:0.1%

Posts:1,103

Avg Likes:1,873

Avg Comments:56

Avg Views:34,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,645,998 · Engagements 1,954 · Rate 0.1% Posts 1,103 · Views 34,532 · Avg Likes 1,873 · Avg Comments 56 · Avg Views 34,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 6% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	COLOMBIA (82%) VENEZUELA (4%) UNITED STATES (4%) SPAIN (2%) MEXICO (1%)	Top regions: COLOMBIA (82%), VENEZUELA (4%), UNITED STATES (4%)
Platform Engagement	Instagram: 1,027 avg likes/post · Youtube: 34,532 avg views/post	Best reach: Youtube 34,532 avg views; best engagement: Instagram 1,027 avg likes

Top Brand Affinities

Zumba Wear

Score: 30.99

Bodytech

Score: 26.63

Pioneer

Score: 21.39

Univision

Score: 16.33

Mixcloud

Score: 14.04

Amazon Music

Score: 12.21

LATAM

Score: 12.15

Blackmagic Design

Score: 10.03

Movistar

Score: 9.23

Suavecito

Score: 8.87

Ableton

Score: 8.39

VidaSana

Score: 7.66

Brand	Category	Score
Zumba Wear		30.99
Bodytech		26.63
Pioneer		21.39
Univision		16.33
Mixcloud		14.04
Amazon Music		12.21
LATAM		12.15
Blackmagic Design		10.03
Movistar		9.23
Suavecito		8.87
Ableton		8.39
VidaSana		7.66
Pro Tools		7.36
Barber Shop Connect		3.94
Pic Collage		3.43
Beats Electronics		2.89
Tomorrowland		2.86
Coachella		2.35
Lollapalooza		2.27
Cafecito		2.23
Kodak		1.86
Sony		1.69
Huawei		1.61
musical.ly		1.59
Versace		1.55
Calvin Klein		1.52
Red Bull		1.41
Heineken		1.40
Guess		1.40
Pandora		1.23
FashionNova		1.23
Fujifilm		1.12
FIFA		1.12
Adobe		1.12
Spotify Music		1.10
Louis Vuitton		1.05
Universal		0.92
NBA		0.90
Puma		0.87
Yamaha		0.86
Pepsi		0.85
Gucci		0.81
Tommy Hilfiger		0.79
DC Entertainment		0.75
Prada		0.72
Honda		0.72
Nikon		0.72
Ray-Ban		0.71
H&M		0.71
Lamborghini		0.70