Kevin Costner & Modern West
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
810,400
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-31 19:34:29 UTC
Genres
Biography
Kevin Costner & Modern West performs best with fans in the 45-64 range, concentrated in UNITED STATES, BRAZIL, CANADA. Audience composition is heavily female (64%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 691,050 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Kevin Costner & Modern West is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 810,400 · Engagements 22,800 · Rate 2.8% Posts 48 · Views 739,884 · Avg Likes 16,799 · Avg Comments 4,149 · Avg Views 739,884 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 37% 25-34: 25% 35-44: 23% 18-24: 13% |
Largest: 45-64 (37%); next: 25-34 (25%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (49%) BRAZIL (6%) CANADA (5%) NIGERIA (5%) FRANCE (4%) |
Top regions: UNITED STATES (49%), BRAZIL (6%), CANADA (5%) |
| Platform Engagement | Tiktok: 691,050 avg views/post · Youtube: 48,834 avg views/post | Best reach: Tiktok 691,050 avg views; best engagement: Tiktok 15,250 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Kevin Costner & Modern West
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
