Kevin Atwater

Kevin Atwater — pop artist from US.

The improved boy scout.

Influence: 50.08% Fanbase: 23.79% Trending: 63.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 27.11% • Very Strong

As of 2025-09-09

463,680

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:46:08 UTC

Genres

poppopindie popalternativealternative

Biography

The improved boy scout.

Top Brand Affinities

Report Date: 2025-09-09

Kevin Atwater indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The skew is female-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 62,300 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Grindr, Lollapalooza, Margaritaville, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kevin Atwater when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Atwater score 4.09% — Very Strong bucket.

Brand: GrindrBrand: LollapaloozaBrand: Margaritaville

Followers:463,680

Engagements:18,948

Rate:4.1%

Posts:513

Avg Likes:17,381

Avg Comments:431

Avg Views:64,608

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 463,680 · Engagements 18,948 · Rate 4.1% Posts 513 · Views 64,608 · Avg Likes 17,381 · Avg Comments 431 · Avg Views 64,608	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 9% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (63%) UNITED KINGDOM (7%) AUSTRALIA (4%) CANADA (3%) ITALY (3%)	Top regions: UNITED STATES (63%), UNITED KINGDOM (7%), AUSTRALIA (4%)
Platform Engagement	Instagram: 6,248 avg likes/post · Tiktok: 62,300 avg views/post · Youtube: 2,308 avg views/post	Best reach: Tiktok 62,300 avg views; best engagement: Tiktok 10,634 avg likes

Top Brand Affinities

Grindr

Score: 27.11

Lollapalooza

Score: 13.61

Margaritaville

Score: 9.74

Barbie

Score: 9.12

Macy's

Score: 8.25

Hot Topic

Score: 7.73

American Eagle

Score: 6.37

Bethesda Softworks

Score: 6.00

Taco Bell

Score: 5.87

Urban Outfitters

Score: 5.86

SpeedPaint

Score: 5.33

Coachella

Score: 5.22

Brand	Category	Score
Grindr		27.11
Lollapalooza		13.61
Margaritaville		9.74
Barbie		9.12
Macy's		8.25
Hot Topic		7.73
American Eagle		6.37
Bethesda Softworks		6.00
Taco Bell		5.87
Urban Outfitters		5.86
SpeedPaint		5.33
Coachella		5.22
Nickelodeon		5.22
Steve Madden		5.08
Verizon		4.93
Dunkin' Donuts		4.86
NBC		4.68
Pfizer		4.54
The Sims		4.44
Showtime		4.43
Chrysler		4.42
Oculus		4.30
Coach		4.29
Cartoon Network		4.21
iHeartRadio Music Awards		4.15
Busch		4.09
Polaroid		4.05
Target		4.03
Pixar		3.76
OLD NAVY		3.68
Lululemon Athletica		3.39
Fenty beauty		3.27
MTV		3.23
Forever 21		3.23
Cadillac		3.19
Chipotle Mexican Grill		3.16
Paramount Pictures		3.06
Pokemon Go		2.87
Spotify Music		2.73
Prismacolor		2.70
The Olympic Games		2.61
Universal		2.55
Walt Disney		2.55
GAP		2.52
CBS		2.50
Lush		2.49
Kodak		2.45
Sunnies Studios		2.45
Dr. Martens		2.42
ASOS		2.38