KES

KES — pop artist from TT.

Certainly! Here is a concise version: As a professional music writer, I specialize in crafting engaging and informative content about various aspects of the…

Influence: 54.94% Fanbase: 30.05% Trending: 67.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kinky-Curly • 22.10% • Very Strong

As of 2025-09-21

806,576

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:05:35 UTC

Genres

popmelbourne indiehip-hop & raphip-hop/rapreggaedancehallreggaeothersworldwidelatinsocachutney

Biography

Certainly! Here is a concise version:

As a professional music writer, I specialize in crafting engaging and informative content about various aspects of the music industry. From album reviews and artist interviews to trend analysis and industry news, my writing covers a wide range of topics to keep readers informed and entertained. With a passion for music and a keen eye for detail, I strive to deliver high-quality content that resonates with music enthusiasts and industry professionals alike.

Top Brand Affinities

Report Date: 2025-09-21

KES has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, TRINIDAD & TOBAGO, CANADA. A heavily female (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 114,662 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Kinky-Curly, Live Nation, Shea Moisture signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KES score 1.36% — Moderate bucket.

Brand: Kinky-CurlyBrand: Live NationBrand: Shea Moisture

Followers:806,576

Engagements:10,970

Rate:1.4%

Posts:3,026

Avg Likes:10,621

Avg Comments:255

Avg Views:134,462

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 806,576 · Engagements 10,970 · Rate 1.4% Posts 3,026 · Views 134,462 · Avg Likes 10,621 · Avg Comments 255 · Avg Views 134,462	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 39% 35-44: 11% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (49%) TRINIDAD & TOBAGO (13%) CANADA (7%) UNITED KINGDOM (5%) JAMAICA (3%)	Top regions: UNITED STATES (49%), TRINIDAD & TOBAGO (13%), CANADA (7%)
Platform Engagement	Instagram: 5,356 avg likes/post · Tiktok: 19,800 avg views/post · Youtube: 114,662 avg views/post	Best reach: Youtube 114,662 avg views; best engagement: Instagram 5,356 avg likes

Top Brand Affinities

Kinky-Curly

Score: 22.10

Live Nation

Score: 21.54

Shea Moisture

Score: 20.71

Chantelle

Score: 19.88

Bim

Score: 16.22

Hennessy

Score: 15.38

Hennessey

Score: 14.61

Mixcloud

Score: 13.75

Air Canada

Score: 13.36

HYATT

Score: 11.73

Jetblue Airways

Score: 11.63

Scotiabank

Score: 10.73

Brand	Category	Score
Kinky-Curly		22.10
Live Nation		21.54
Shea Moisture		20.71
Chantelle		19.88
Bim		16.22
Hennessy		15.38
Hennessey		14.61
Mixcloud		13.75
Air Canada		13.36
HYATT		11.73
Jetblue Airways		11.63
Scotiabank		10.73
Macy's		10.45
Pioneer		9.67
boohoo		8.25
Fenty beauty		7.23
MamaBear		7.03
Coach		6.72
Comedy Central		6.68
FashionNova		6.60
Tim Hortons		6.39
Budweiser		5.75
American Airlines		5.63
MISSGUIDED		5.56
Smirnoff		4.88
Margaritaville		4.84
American Eagle		4.79
NARS Cosmetics		4.64
NORDSTROM		4.48
Steve Madden		4.36
Hilton		4.33
Smashbox		4.06
Verizon		3.92
Campari		3.85
Lululemon Athletica		3.82
shein		3.61
NBC		3.45
Urban Outfitters		3.43
Heineken		3.35
Kate Spade		3.32
Babybump		3.30
SoundCloud		3.23
OLD NAVY		3.19
SheInside		3.19
Forever 21		3.16
Bacardi		2.99
Baileys		2.98
Uber		2.90
Revlon		2.86
Marc Jacobs		2.69