Kerser

Kerser — hip-hop & rap artist from AU.

Kerser, the influential rapper from Sydney, Australia, defied industry rejection to become a gold and platinum-selling artist with a massive online following.…

Influence: 51.07% Fanbase: 30.67% Trending: 61.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

320,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 22:41:47 UTC

Genres

hip-hop & raphip-hop/rapaustralian hip hopaustralian trapaustralian underground hip hopcontemporary hip hophip hop

Biography

Kerser, the influential rapper from Sydney, Australia, defied industry rejection to become a gold and platinum-selling artist with a massive online following. Through his mixtapes and YouTube videos, he has amassed over 241 million views and a loyal fan base of over 199,000 Instagram followers and 300,000 Facebook followers. Kerser's success includes chart-topping albums, ARIA nominations, and sold-out national shows, solidifying his status as a record-breaking artist and CEO of ABK Records for over a decade.

Top Brand Affinities

Report Date: 2025-09-09

Kerser builds repeat engagement among 18-24 & 25-34 audiences throughout AUSTRALIA, UNITED STATES, NEW ZEALAND. With a heavily male (71%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,313,538 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kerser score 5.40% — Very Strong bucket.

Followers:320,000

Engagements:17,295

Rate:5.4%

Posts:133

Avg Likes:16,121

Avg Comments:1,000

Avg Views:1,313,538

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 320,000 · Engagements 17,295 · Rate 5.4% Posts 133 · Views 1,313,538 · Avg Likes 16,121 · Avg Comments 1,000 · Avg Views 1,313,538	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 30% 35-44: 8% 13-17: 8%	Largest: 18-24 (51%); next: 25-34 (30%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	AUSTRALIA (84%) UNITED STATES (4%) NEW ZEALAND (3%) UNITED KINGDOM (2%) BRAZIL (1%)	Top regions: AUSTRALIA (84%), UNITED STATES (4%), NEW ZEALAND (3%)
Platform Engagement	Youtube: 1,313,538 avg views/post	Best reach: Youtube 1,313,538 avg views; best engagement: Youtube 16,121 avg likes