Kenya Grace

Kenya Grace — r&b, funk & soul artist from GB.

Kenya Grace Johnson, a singer-songwriter and producer from Southampton, England, discovered her musical talent at a young age with a second-hand Yamaha…

Influence: 63.43% Fanbase: 44.55% Trending: 72.88% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 35.38% • Very Strong

As of 2025-09-09

1,682,356

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:20 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&belectronicdance

Biography

Kenya Grace Johnson, a singer-songwriter and producer from Southampton, England, discovered her musical talent at a young age with a second-hand Yamaha keyboard. She pursued her passion for music at the Academy of Contemporary Music in Guildford, graduating in 2019 with a degree in songwriting and creative artistry. After debuting with singles like "Obsessed" and "Tell Me Why," her breakthrough came with the 2023 drum and bass hit "Strangers," composed and produced in her bedroom, which topped the UK charts and propelled her to global fame. Following the success of "Strangers," she released a series of tracks like "Only in My Mind," "Paris," and "It's Not Fair," leading up to her debut EP, The After Taste, which peaked at number 7 on the US dance charts in March 2024.

Top Brand Affinities

Report Date: 2025-09-09

Kenya Grace indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, INDIA. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 55,300 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ableton, Akai, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kenya Grace when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kenya Grace score 14.65% — Very Strong bucket.

Brand: AbletonBrand: AkaiBrand: Mixcloud

Followers:1,682,356

Engagements:246,515

Rate:14.7%

Posts:195

Avg Likes:245,764

Avg Comments:2,424

Avg Views:81,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,682,356 · Engagements 246,515 · Rate 14.7% Posts 195 · Views 81,226 · Avg Likes 245,764 · Avg Comments 2,424 · Avg Views 81,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (6%) INDIA (6%) CANADA (5%) RUSSIA (5%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (6%), INDIA (6%)
Platform Engagement	Instagram: 238,506 avg likes/post · Tiktok: 55,300 avg views/post · Youtube: 25,926 avg views/post	Best reach: Tiktok 55,300 avg views; best engagement: Instagram 238,506 avg likes

Top Brand Affinities

Ableton

Score: 35.38

Akai

Score: 30.83

Mixcloud

Score: 26.01

MOOG

Score: 25.39

Pioneer

Score: 20.32

Pro Tools

Score: 14.38

SoundCloud

Score: 11.99

Beats Electronics

Score: 8.57

boohoo

Score: 5.88

Spotify Music

Score: 5.25

Kodak

Score: 4.21

Stüssy

Score: 3.92

Brand	Category	Score
Ableton		35.38
Akai		30.83
Mixcloud		26.01
MOOG		25.39
Pioneer		20.32
Pro Tools		14.38
SoundCloud		11.99
Beats Electronics		8.57
boohoo		5.88
Spotify Music		5.25
Kodak		4.21
Stüssy		3.92
Pull&Bear		3.71
Coachella		3.20
Chrysler		3.09
Haima		3.00
Carhartt		2.93
Tomorrowland		2.89
Prismacolor		2.86
Urban Outfitters		2.85
Dr. Martens		2.74
Polaroid		2.73
Gundam		2.68
Monster Beverage		2.68
Warner Bros		2.54
Rover		2.52
Vans		2.48
ASOS		2.45
Matrix		2.45
Sony		2.44
Nintendo		2.39
Showtime		2.35
Topshop		2.34
GAP		2.31
Tesco		2.31
BBC		2.29
Mazda		2.26
Tinder		2.23
Supreme		2.23
Geocaching		2.19
Lollapalooza		2.19
Jaguar		2.16
Fujifilm		2.06
Dolce & Gabbana		2.06
Christian Louboutin		2.05
AMC		2.04
Scion		2.02
Sneakerhead		2.00
Bershka		2.00
Ubisoft		1.98