Kensington
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
216,640
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:27 UTC
Genres
Biography
Following the departure of original singer Eloi, Kensington welcomed Louisiana-born Jason Dowd as their new vocalist, marking a revitalized chapter for the band. With a shared passion for creating music, the band members express excitement for the future, stating that their new music embodies their collective identity and marks a fresh beginning for Kensington.
Kensington reaches 18-24 & 25-34 audiences concentrated in NETHERLANDS, UNITED STATES, POLAND. The demographic tilt is heavily male (59%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 3,223 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Marktplaats, Efteling, Hertog Jan suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 216,640 · Engagements 1,277 · Rate 0.6% Posts 312 · Views 3,945 · Avg Likes 1,262 · Avg Comments 51 · Avg Views 3,945 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 32% 35-44: 13% 45-64: 9% |
Largest: 18-24 (40%); next: 25-34 (32%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
NETHERLANDS (51%) UNITED STATES (4%) POLAND (4%) BELGIUM (3%) GERMANY (3%) |
Top regions: NETHERLANDS (51%), UNITED STATES (4%), POLAND (4%) |
| Platform Engagement | Instagram: 1,144 avg likes/post · Tiktok: 722 avg views/post · Youtube: 3,223 avg views/post | Best reach: Youtube 3,223 avg views; best engagement: Instagram 1,144 avg likes |
Top Brand Affinities
Marktplaats
Efteling
Hertog Jan
Het Concertgebouw
Bloomon
Albert Heijn
Action
LINDA
Zeeman
Hema
Amstel
Rabobank
| Brand | Category | Score |
|---|---|---|
| Marktplaats | 144.16 | |
| Efteling | 131.93 | |
| Hertog Jan | 113.21 | |
| Het Concertgebouw | 102.55 | |
| Bloomon | 98.16 | |
| Albert Heijn | 96.15 | |
| Action | 80.21 | |
| LINDA | 67.59 | |
| Zeeman | 65.83 | |
| Hema | 62.09 | |
| Amstel | 45.10 | |
| Rabobank | 42.24 | |
| KLM | 30.75 | |
| Trancefamily | 21.25 | |
| Rituals | 16.82 | |
| TUI | 13.09 | |
| TUI Group | 12.97 | |
| Nakd | 12.67 | |
| Philips | 9.03 | |
| Tomorrowland | 7.52 | |
| Ryanair | 6.50 | |
| Citroen | 6.28 | |
| Lidl | 6.25 | |
| Scania | 5.68 | |
| Heineken | 5.01 | |
| Primark | 4.68 | |
| Dr. Martens | 4.48 | |
| Nespresso | 4.44 | |
| UEFA | 3.84 | |
| Aston Martin | 3.46 | |
| Boeing | 3.44 | |
| MINI | 3.42 | |
| Opel | 3.37 | |
| IKEA | 3.23 | |
| Spotify Music | 3.14 | |
| Alfa Romeo | 3.09 | |
| NBC | 3.05 | |
| Red Bull | 2.90 | |
| Fiat | 2.78 | |
| Pull&Bear | 2.74 | |
| MTV | 2.73 | |
| ASICS | 2.71 | |
| Renault | 2.50 | |
| Jack Daniels | 2.46 | |
| Polaroid | 2.46 | |
| Lego | 2.38 | |
| Ray-Ban | 2.30 | |
| Kodak | 2.17 | |
| The North Face | 2.02 | |
| Tinder | 1.99 |
Official Profiles
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LoginArtist: Kensington
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-16 03:30 UTC | Kensington | La Maroquinerie | Paris, France | |
| 2026-02-19 04:00 UTC | Kensington | Szene Wien | Vienna, Austria | |
| 2026-02-22 08:00 UTC | Kensington | Columbia Theater | Berlin, Germany | |
| 2026-02-23 08:00 UTC | Kensington | Fabrik | Hamburg, Germany | |
| 2026-02-25 08:00 UTC | Kensington | Carlswerk Victoria | Cologne, Germany |
