Kenny G Brand Affinity ranks highest Garuda Indonesia at 13.47% . Very Strong. Score DMDB 65.47% | Fanbase 54.97%

Kenny G — jazz & standards artist from US.

Kenny G, a successful instrumentalist in the 1980s and '90s, achieved chart-topping success in pop, R&B, and jazz genres. Known for his emotive solos and…

Kenny G

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc3-1800-0a9c-9024-a0369fe50396

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Genres

jazz & standardsjazzsmooth jazzsmooth saxophone

Influential: 65.47% Fanbase: 54.97% Trending: 70.71%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 13.47% • Very Strong

As of 2025-09-09

1,860,534

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.47% | Fanbase 54.97% | Trending 70.71% | CAREER STAGE: MAINSTREAM

Biography

Kenny G, a successful instrumentalist in the 1980s and '90s, achieved chart-topping success in pop, R&B, and jazz genres. Known for his emotive solos and smooth sound, he is often associated with contemporary jazz despite his limited improvisation style. Kenny Gorelick began his professional music career in 1976 with Barry White's Love Unlimited Orchestra before releasing his debut album in 1982. With over 30 million album sales, he gained widespread commercial acclaim with hits like "Songbird" and "Breathless."

Throughout his career, Kenny G continued to release successful albums, including holiday collections and collaborations with artists like LeAnn Rimes and Chaka Khan. Notable releases include the Latin-inspired "Rhythm and Romance" in 2008 and the bossa nova tribute "Brazilian Nights" in 2015. Maintaining an active concert schedule, he partnered with George Benson for the "Breezin' & Breathless Tour" in 2017.

Report Date: 2025-09-09

Kenny G maintains consistent pull among 25-34 & 18-24 audiences across BRAZIL, UNITED STATES, INDONESIA. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 296,550 avg views per post; Tiktok functions as the community touchpoint. Affinity with Garuda Indonesia, Pro Tools, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kenny G score 1.98% — Moderate bucket.

Brand: Garuda IndonesiaBrand: Pro ToolsBrand: Pioneer

Followers:1,860,534

Engagements:36,822

Rate:2.0%

Posts:1,258

Avg Likes:32,029

Avg Comments:1,276

Avg Views:351,511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,860,534 · Engagements 36,822 · Rate 2.0% Posts 1,258 · Views 351,511 · Avg Likes 32,029 · Avg Comments 1,276 · Avg Views 351,511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 31% 35-44: 18% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (31%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	BRAZIL (22%) UNITED STATES (15%) INDONESIA (12%) NIGERIA (10%) INDIA (5%)	Top regions: BRAZIL (22%), UNITED STATES (15%), INDONESIA (12%)
Platform Engagement	Instagram: 8,926 avg likes/post · Tiktok: 296,550 avg views/post · Youtube: 54,961 avg views/post	Best reach: Tiktok 296,550 avg views; best engagement: Tiktok 22,450 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 13.47

Pro Tools

Score: 7.61

Pioneer

Score: 5.97

Ableton

Score: 4.29

NBC

Score: 3.97

Yamaha

Score: 3.46

musical.ly

Score: 3.03

Beats Electronics

Score: 2.80

Spotify Music

Score: 2.79

Paramount Pictures

Score: 2.72

Philips

Score: 2.71

Tomorrowland

Score: 2.67

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		13.47
Pro Tools		7.61
Pioneer		5.97
Ableton		4.29
NBC		3.97
Yamaha		3.46
musical.ly		3.03
Beats Electronics		2.80
Spotify Music		2.79
Paramount Pictures		2.72
Philips		2.71
Tomorrowland		2.67
Petronas		2.61
SoundCloud		2.21
NFL		2.18
MTV		2.15
Los Angeles Lakers		2.13
Nickelodeon		2.06
Cadillac		1.98
Boeing		1.96
Nokia		1.90
NBA		1.87
Pixar		1.71
Aperol		1.62
Transformers		1.58
Versace		1.57
Pepsi		1.57
Costco		1.56
Coachella		1.55
Oakley		1.51
Microsoft		1.50
The Olympic Games		1.49
Bellagio		1.49
UNIQLO		1.46
Polo Ralph Lauren		1.44
Tesla Motors		1.42
FashionNova		1.40
Star Wars		1.39
Snapseed		1.38
Mitsubishi Motors		1.31
Fujifilm		1.29
Universal		1.29
Calvin Klein		1.28
UFC		1.22
Guinness		1.21
Levi's		1.19
Chevrolet		1.19
Xiaomi		1.19
Lamborghini		1.19
Nintendo		1.17