Kendall K
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
20,828,674
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:57 UTC
Genres
Biography
Kendall K has momentum with 18-24 & 13-17 audiences—particularly in UNITED STATES, UNITED KINGDOM, CHINA. A heavily female (90%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 331,500 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sherri Hill, REVOLVE, Brandy Melville signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,828,674 · Engagements 55,089 · Rate 0.3% Posts 3,979 · Views 586,980 · Avg Likes 54,260 · Avg Comments 417 · Avg Views 586,980 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 13-17: 19% 25-34: 13% 35-44: 3% |
Largest: 18-24 (62%); next: 13-17 (19%) |
| Gender Split |
Female: 90% Male: 10% Non-binary/Other: 0% |
Skews female (90%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (15%) CHINA (6%) CANADA (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (15%), CHINA (6%) |
| Platform Engagement | Instagram: 33,243 avg likes/post · Tiktok: 331,500 avg views/post · Youtube: 255,480 avg views/post | Best reach: Tiktok 331,500 avg views; best engagement: Instagram 33,243 avg likes |
Top Brand Affinities
Sherri Hill
REVOLVE
Brandy Melville
Nasty Gal
Houston Livestock Show and Rodeo
Free People
Verizon
Barbie
Arbonne
Urban Outfitters
Steve Madden
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Sherri Hill | 33.26 | |
| REVOLVE | 19.11 | |
| Brandy Melville | 11.93 | |
| Nasty Gal | 11.66 | |
| Houston Livestock Show and Rodeo | 9.97 | |
| Free People | 9.67 | |
| Verizon | 9.52 | |
| Barbie | 8.80 | |
| Arbonne | 8.42 | |
| Urban Outfitters | 8.09 | |
| Steve Madden | 7.94 | |
| Margaritaville | 7.89 | |
| ULTA Beauty | 7.50 | |
| Gillette | 7.29 | |
| Target | 6.86 | |
| Heinz | 6.49 | |
| Lululemon Athletica | 6.05 | |
| OLD NAVY | 5.45 | |
| Lollapalooza | 5.30 | |
| Kroger | 4.69 | |
| American Eagle | 4.50 | |
| Coach | 4.14 | |
| Kylie Cosmetics | 4.03 | |
| Coors | 3.96 | |
| Holden | 3.93 | |
| Amway | 3.59 | |
| Too Faced Cosmetics | 3.24 | |
| Abercrombie & Fitch | 3.21 | |
| Nickelodeon | 3.15 | |
| Coachella | 2.74 | |
| ASOS | 2.66 | |
| Benefit Cosmetics | 2.65 | |
| Paramount Pictures | 2.63 | |
| Victoria's Secret | 2.62 | |
| Tinder | 2.41 | |
| Chrysler | 2.30 | |
| AMC | 2.27 | |
| Tarte Cosmetics | 2.25 | |
| Sunnies Studios | 2.16 | |
| Busch | 2.16 | |
| Showtime | 2.12 | |
| Primark | 2.02 | |
| Gymshark | 1.99 | |
| musical.ly | 1.98 | |
| CBS Television Studios | 1.97 | |
| Fenty beauty | 1.91 | |
| FashionNova | 1.89 | |
| Kodak | 1.85 | |
| Pic Collage | 1.83 | |
| Hollister Co | 1.78 |
Official Profiles
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LoginArtist: Kendall K
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















