Kellie Pickler

Kellie Pickler — country artist from US.

In 2005, Kellie Pickler gained fame on American Idol, leading to a record deal with BNA Records and the release of her debut and sophomore albums in 2006 and…

Influence: 61.12% Fanbase: 50.99% Trending: 66.19% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

FabFitFun • 21.81% • Very Strong

As of 2025-09-09

725,592

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:56 UTC

Genres

countrycountrycontemporary countrycountry roadcountry dawn

Biography

In 2005, Kellie Pickler gained fame on American Idol, leading to a record deal with BNA Records and the release of her debut and sophomore albums in 2006 and 2008 respectively. Despite critical acclaim, her third album, 100 Proof, did not produce a hit single, leading to her departure from Sony Nashville in 2012.

In 2013, Pickler won Dancing with the Stars and announced her fourth album, The Woman I Am, released under Black River Entertainment. The album, featuring singles "Someone Somewhere Tonight" and "Little Bit Gypsy," was launched in November 2013.

Top Brand Affinities

Report Date: 2025-09-09

Kellie Pickler cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (76%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 37,904 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with FabFitFun, Sam's Club, Lilly Pulitzer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kellie Pickler score 1.40% — Moderate bucket.

Brand: FabFitFunBrand: Sam's ClubBrand: Lilly Pulitzer

Followers:725,592

Engagements:10,189

Rate:1.4%

Posts:204

Avg Likes:10,151

Avg Comments:250

Avg Views:37,904

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 725,592 · Engagements 10,189 · Rate 1.4% Posts 204 · Views 37,904 · Avg Likes 10,151 · Avg Comments 250 · Avg Views 37,904	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 28% 35-44: 14% 45-64: 12%	Largest: 18-24 (41%); next: 25-34 (28%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (76%) CANADA (5%) UNITED KINGDOM (2%) AUSTRALIA (2%) INDIA (2%)	Top regions: UNITED STATES (76%), CANADA (5%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 9,602 avg likes/post · Youtube: 37,904 avg views/post	Best reach: Youtube 37,904 avg views; best engagement: Instagram 9,602 avg likes

Top Brand Affinities

FabFitFun

Score: 21.81

Sam's Club

Score: 21.62

Lilly Pulitzer

Score: 20.70

Texas Roadhouse

Score: 20.56

Ariat

Score: 17.16

Dancing with the Stars

Score: 15.60

Fabletics

Score: 12.69

Kohl's

Score: 12.33

Dollar Tree

Score: 10.08

SeneGence

Score: 10.05

Amazon Music

Score: 10.05

Olive Garden

Score: 9.63

Brand	Category	Score
FabFitFun		21.81
Sam's Club		21.62
Lilly Pulitzer		20.70
Texas Roadhouse		20.56
Ariat		17.16
Dancing with the Stars		15.60
Fabletics		12.69
Kohl's		12.33
Dollar Tree		10.08
SeneGence		10.05
Amazon Music		10.05
Olive Garden		9.63
Pottery Barn		9.54
Chick-fil-A		9.47
T.J. Maxx		9.37
Margaritaville		9.35
Delta		9.30
Kroger		9.19
Houston Livestock Show and Rodeo		9.13
Lowe's		8.96
Marshalls		8.71
Influenster		8.61
Busch		8.21
Barbie		8.12
FOX		7.81
Cheesecake Factory		7.56
Younique		7.55
Free People		7.37
Macy's		7.37
Steve Madden		7.14
Publix		7.02
Target		6.96
OLD NAVY		6.87
iHeartRadio Music Awards		6.57
Gerber		6.56
BarkBox		6.40
Verizon		6.24
NORDSTROM		6.03
Anthropologie		5.98
Walmart		5.96
MamaBear		5.76
Taco Bell		5.50
ULTA Beauty		5.45
Bud Light		5.45
Lululemon Athletica		5.36
HomeGoods		5.19
Walgreens		5.08
Bath & Body Works		5.08
NBC		4.99
Coors		4.99