Keiynan Lonsdale

Keiynan Lonsdale — pop artist from AU.

Keiynan Lonsdale, born in 1991 in Western Sydney's North St Mary's to an Australian, Nigerian, Irish background, found solace in art to navigate his unique…

Influence: 50.39% Fanbase: 21.66% Trending: 64.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 15.40% • Very Strong

As of 2025-09-08

858,762

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:29 UTC

Genres

poppopmainstream pop

Biography

Keiynan Lonsdale, born in 1991 in Western Sydney's North St Mary's to an Australian, Nigerian, Irish background, found solace in art to navigate his unique perspective. With a single mother and 11 siblings, his upbringing fueled his ambition to break social and economic barriers through music, dance, and acting. Lonsdale has since become a celebrated entertainer and advocate for authentic representation, making a global impact across film, TV, fashion, and music.

In 2020, Lonsdale released his debut album 'Rainbow Boy', earning acclaim from notable publications and a nomination for ‘Outstanding Breakthrough Music Artist’ at the 2021 GLAAD Music Awards. His effortless songwriting, captivating storytelling, and multi-disciplinary approach to creativity distinguish him in the industry, as he also delves into producing, directing, and editing his own music videos while collaborating with filmmakers to shape meaningful characters that challenge industry norms.

Top Brand Affinities

Report Date: 2025-09-08

Keiynan Lonsdale commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily female (55%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,222 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Grindr, HBO Max, Jean Paul Gaultier points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keiynan Lonsdale score 0.31% — Low bucket.

Brand: GrindrBrand: HBO MaxBrand: Jean Paul Gaultier

Followers:858,762

Engagements:2,656

Rate:0.3%

Posts:569

Avg Likes:2,647

Avg Comments:27

Avg Views:1,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 858,762 · Engagements 2,656 · Rate 0.3% Posts 569 · Views 1,222 · Avg Likes 2,647 · Avg Comments 27 · Avg Views 1,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 10% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (43%) BRAZIL (8%) AUSTRALIA (4%) UNITED KINGDOM (4%) ITALY (3%)	Top regions: UNITED STATES (43%), BRAZIL (8%), AUSTRALIA (4%)
Platform Engagement	Instagram: 2,514 avg likes/post · Youtube: 1,222 avg views/post	Best reach: Youtube 1,222 avg views; best engagement: Instagram 2,514 avg likes

Top Brand Affinities

Grindr

Score: 15.40

HBO Max

Score: 11.04

Jean Paul Gaultier

Score: 10.15

JACQUEMUS

Score: 8.81

Barbie

Score: 8.14

Power Rangers

Score: 7.30

Maison Margiela

Score: 6.92

Hot Topic

Score: 5.94

Coach

Score: 5.90

Champion

Score: 5.12

Alexander McQueen

Score: 4.81

Loewe

Score: 4.63

Brand	Category	Score
Grindr		15.40
HBO Max		11.04
Jean Paul Gaultier		10.15
JACQUEMUS		8.81
Barbie		8.14
Power Rangers		7.30
Maison Margiela		6.92
Hot Topic		5.94
Coach		5.90
Champion		5.12
Alexander McQueen		4.81
Loewe		4.63
BALMAIN		4.55
iHeartRadio Music Awards		4.37
Abercrombie & Fitch		4.32
AMC		4.01
ASOS		3.97
Mortal Kombat		3.90
CBS Television Studios		3.81
Showtime		3.74
Fenty beauty		3.71
American Eagle		3.67
CBS		3.67
Marvel Entertainment		3.64
Verizon		3.56
Columbia Pictures		3.54
ABC		3.50
Urban Outfitters		3.45
Cartoon Network		3.24
BBC		3.16
NBC		3.14
The Witcher		3.13
Warner Bros		3.12
Coachella		3.08
Marc Jacobs		3.07
Fendi		2.95
DC Entertainment		2.93
Pokemon Go		2.91
Timberland		2.91
Pull&Bear		2.85
Lollapalooza		2.85
Hennessy		2.84
Tinder		2.83
HBO		2.82
Christian Louboutin		2.76
Vogue		2.75
NARS Cosmetics		2.74
Marvel		2.74
Dolce & Gabbana		2.72
Bershka		2.67