Keith Richards

Keith Richards — rock artist from GB.

Keith Richards, the quintessential rhythm guitarist of The Rolling Stones, seamlessly blended Delta blues and R&B influences to redefine rock music. His…

Influence: 59.86% Fanbase: 45.03% Trending: 67.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 34.92% • Very Strong

As of 2025-09-08

1,682,811

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-10 15:02:44 UTC

Genres

rockroots rockrockblues rockclassic rockpop rockblueselectric bluesbritish bluesblues

Biography

Keith Richards, the quintessential rhythm guitarist of The Rolling Stones, seamlessly blended Delta blues and R&B influences to redefine rock music. His innovative use of open tunings and rhythmic playing style pushed black American musical traditions into the mainstream, shaping the band's sound. Richards' iconic riffs, such as those in "Street Fighting Man" and "Start Me Up," added depth and dimension to the music, connecting the rhythm section with Mick Jagger's vocals. Known for his bluesy persona and survivor mentality, Richards' contributions to the band's success are evident in their classic albums like Sticky Fingers and Exile on Main Street. Beyond his work with The Rolling Stones, Richards' solo tracks like “Hate It When You Leave” and “Locked Away” showcase his reflective voice and enduring spirit. His admiration for American country music and championing of artists like Gram Parsons further illustrate his wide-ranging musical influences. Richards' approach to life, as he once described it, reflects a wild animal that must be faced head-on, embodying a mix of confidence and vulnerability that resonates through his music and persona.

Top Brand Affinities

Report Date: 2025-09-08

Keith Richards builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (13,432 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Amazon Music, Vivienne Westwood point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keith Richards score 1.36% — Moderate bucket.

Brand: AmpegBrand: Amazon MusicBrand: Vivienne Westwood

Followers:1,682,811

Engagements:22,923

Rate:1.4%

Posts:1,284

Avg Likes:22,887

Avg Comments:298

Avg Views:13,432

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,682,811 · Engagements 22,923 · Rate 1.4% Posts 1,284 · Views 13,432 · Avg Likes 22,887 · Avg Comments 298 · Avg Views 13,432	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 45-64: 29% 35-44: 23% 18-24: 17%	Largest: 25-34 (30%); next: 45-64 (29%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (27%) BRAZIL (9%) UNITED KINGDOM (7%) ARGENTINA (6%) CANADA (5%)	Top regions: UNITED STATES (27%), BRAZIL (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 22,197 avg likes/post · Youtube: 13,432 avg views/post	Best reach: Youtube 13,432 avg views; best engagement: Instagram 22,197 avg likes

Top Brand Affinities

Ampeg

Score: 34.92

Amazon Music

Score: 8.03

Vivienne Westwood

Score: 7.99

Leica

Score: 5.59

Nixon

Score: 4.89

Movistar

Score: 4.61

Ableton

Score: 4.33

NBC

Score: 4.31

MTV

Score: 4.15

Lollapalooza

Score: 4.10

Guinness

Score: 3.89

Spotify Music

Score: 3.78

Brand	Category	Score
Ampeg		34.92
Amazon Music		8.03
Vivienne Westwood		7.99
Leica		5.59
Nixon		4.89
Movistar		4.61
Ableton		4.33
NBC		4.31
MTV		4.15
Lollapalooza		4.10
Guinness		3.89
Spotify Music		3.78
Columbia Pictures		3.72
Paramount Pictures		3.71
Campari		3.58
Pfizer		3.53
Coors		3.52
Cadillac		3.49
Comedy Central		3.15
Dr. Martens		3.14
Harley-Davidson		3.13
Jack Daniels		3.10
Budweiser		2.67
Coachella		2.66
Warner Bros		2.61
Alfa Romeo		2.61
Star Wars		2.58
Kodak		2.58
Citroen		2.58
Pixar		2.49
AMC		2.45
Jaguar		2.41
HBO		2.39
Rolls-Royce		2.27
Nickelodeon		2.25
Universal		2.17
Polaroid		2.16
Garnier		2.14
Fujifilm		2.12
BBC		2.11
Dolce & Gabbana		2.08
Showtime		2.04
Heineken		2.02
Fiat		2.00
Chrysler		1.92
Aperol		1.91
Lego		1.84
Vogue		1.78
Coca-Cola		1.75
NFL		1.74