Kehlani

Kehlani

Country: US | Gender: non-binary

Influence: 81.44% Fanbase: 73.92% Trending: 85.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 8.53% • Very Strong

As of 2025-08-24

27,467,733

Social Media Followers

As of 2025-08-24

00:00:00

Hours Airplay

2025-10-08 09:51:08 UTC

Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulr&br&b/soulcontemporary r&bhip-hop & rappop rap

Biography

Kehlani Parrish, a contemporary R&B singer and songwriter, began her music career after transitioning from ballet and modern dance to vocal performance at the Oakland School for the Arts. She gained recognition through her participation in the band Poplyfe on America's Got Talent, where she caught the attention of judge Piers Morgan with her standout performance. Kehlani later ventured into a solo career, offering a fresh, relatable take on contemporary R&B with the release of her albums Cloud19 and You Should Be Here, the latter of which earned a Grammy nomination for Best Urban Contemporary Album. Following a recording contract with Atlantic, Kehlani continued to make waves in the music industry with hits like "Gangsta" and her debut full-length album SweetSexySavage, which reached number three on the Billboard 200 charts in 2017.

Kehlani Marketing Affinity & Brand Fit Data

Report Date: 2025-08-24

Kehlani maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDIA, INDONESIA. The audience leans heavily female (69%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,350,000 avg views per post; Instagram functions as the community touchpoint. Affinity with boohoo, Milani Cosmetics, FashionNova makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kehlani score 2.67%Strong bucket.
Brand: boohooBrand: Milani CosmeticsBrand: FashionNova
Followers:27,467,733
Engagements:734,887
Rate:2.7%
Posts:494
Views:1,539,374
Avg Likes:708,335
Avg Comments:5,249
Avg Views:1,539,374

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 27,467,733 · Engagements 734,887 · Rate 2.7%
Posts 494 · Views 1,539,374 · Avg Likes 708,335 · Avg Comments 5,249 · Avg Views 1,539,374
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 27%
13-17: 9%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries UNITED STATES (40%)
INDIA (6%)
INDONESIA (4%)
BRAZIL (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (40%), INDIA (6%), INDONESIA (4%)
Platform Engagement Instagram: 470,470 avg likes/post · Tiktok: 1,350,000 avg views/post · Youtube: 39,374 avg views/post Best reach: Tiktok 1,350,000 avg views; best engagement: Instagram 470,470 avg likes

Top Brand Affinities

boohoo
Apparel & Fashion
Score: 8.53
Milani Cosmetics
Beauty & Personal Care
Score: 8.33
FashionNova
Apparel & Fashion
Score: 8.15
MISSGUIDED
Apparel & Fashion
Score: 6.77
Champion
Apparel & Fashion
Score: 6.64
JACQUEMUS
Apparel & Fashion
Score: 6.55
Fenty beauty
Beauty & Personal Care
Score: 6.08
Coach
Accessories (Bags, Eyewear, Etc.)
Score: 5.35
Hennessy
Alcoholic Beverages
Score: 5.27
Steve Madden
Apparel & Fashion
Score: 5.26
Coachella
Apparel & Fashion
Score: 5.02
Urban Outfitters
Apparel & Fashion
Score: 4.80
Brand Category Score
FashionNova 8.67
Milani Cosmetics 7.68
MISSGUIDED 7.42
Fenty beauty 6.76
American Eagle 6.23
Champion 6.07
boohoo 5.71
Coach 5.38
shein 4.90
Dr. Martens 4.49
NARS Cosmetics 4.22
Steve Madden 4.18
Smashbox 4.16
UGG 4.12
SheInside 4.06
Hennessy 3.97
BH Cosmetics 3.89
Coachella 3.86
Kylie Cosmetics 3.46
Forever 21 3.27
SoundCloud 3.20
Marc Jacobs 3.05
Anastasia Beverly Hills 2.92
NYX Cosmetics 2.92
Topshop 2.90
Stüssy 2.87
Urban Outfitters 2.83
ASOS 2.80
Versace 2.71
Too Faced Cosmetics 2.64
MTV 2.63
Beats Electronics 2.62
Sneakerhead 2.59
Sephora 2.53
Bershka 2.50
Kodak 2.41
Lollapalooza 2.33
Supreme 2.28
Benefit Cosmetics 2.26
Yves Saint Laurent 2.26
Garnier 2.26
Nickelodeon 2.22
Los Angeles Lakers 2.19
Target 2.17
Urban Decay Cosmetics 2.10
Bellagio 2.09
New Balance 2.08
Polo Ralph Lauren 2.02
Hollister Co 1.99
Make Up For Ever 1.93

Official Profiles

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Artist: Kehlani

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Kehlani today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-08-23)

Total: 77,353,292

PLATFORM TOTAL %
Audiomack Audiomack 49,044,232 63.40%
Spotify Spotify 24,967,559 32.28%
Pandora Pandora 1,641,163 2.12%
Last.fm Last.fm 1,456,355 1.88%
Yandex Yandex 227,814 0.29%
Jiosaavn Jiosaavn 16,169 0.02%
Anghami Anghami 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-24)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-24 21:04:13 Folded Hits 1 Washington, D.C., US 259
2025-08-24 21:00:57 Think Of Me Qmusic Bruges, BE 186
2025-08-24 20:59:41 Folded Prambors FM Jakarta, ID 231
2025-08-24 20:57:43 At My Worst (feat. Kehlani) Wish 107.5 Manila, PH 166
2025-08-24 20:57:29 Sugar Sweet MCOT-Met 107 FM Bangkok, TH 205
2025-08-24 20:57:11 Folded WAEV Savannah, GB 186
2025-08-24 20:57:10 Folded Unity Radio 92.8 FM Manchester, GB 185
2025-08-24 20:52:39 Folded KTFM-F2 (Energy San Antonio 94.1FM) San Antonio, TX, US 213
2025-08-24 20:51:20 Folded The Heat Washington, D.C., US 259
2025-08-24 20:50:11 Sugar Sweet LITT Hip-Hop Los Angeles, US 212

Popularity (2025-10-07)

Platform%
No data.

Trending Artist