Keaton Henson

Keaton Henson

Country: GB | Gender: male

Influence: 64.20% Fanbase: 57.05% Trending: 67.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Depop • 10.44% • Very Strong

As of 2025-09-11

241,684

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-08 05:36:36 UTC

Genres

popindie popchamber popalternativealternativebluesstomp and hollerfolk & traditionalindie folkbritish singer-songwriterambient folk

Biography

Keaton Henson, a multi-talented artist from England, has released six albums, including the latest 'Monument'. Despite his shy and introverted nature, Henson's work is remarkably candid and introspective, reflecting his deep thoughts and emotions over nine years of artistic output.

In addition to his music career, Henson also composes for orchestra, most notably the symphonic work 'Six Lethargies'. He is also an accomplished visual artist, having exhibited his work internationally, and a published author with four books to his name.

Keaton Henson Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Keaton Henson reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,446 avg views per post); Instagram layers on depth and replies. The audience sits near Depop, Tate Modern, Glossier, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Keaton Henson score 0.57%Low bucket.
Brand: DepopBrand: Tate ModernBrand: Glossier
Followers:241,684
Engagements:1,370
Rate:0.6%
Posts:253
Views:1,446
Avg Likes:1,367
Avg Comments:27
Avg Views:1,446

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 241,684 · Engagements 1,370 · Rate 0.6%
Posts 253 · Views 1,446 · Avg Likes 1,367 · Avg Comments 27 · Avg Views 1,446
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 28%
13-17: 7%
35-44: 5%
Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split Female: 65%
Male: 35%
Non-binary/Other: 0%
Skews female (65%)
Top Countries UNITED STATES (17%)
BRAZIL (11%)
UNITED KINGDOM (9%)
SPAIN (4%)
CANADA (4%)
Top regions: UNITED STATES (17%), BRAZIL (11%), UNITED KINGDOM (9%)
Platform Engagement Instagram: 1,271 avg likes/post · Youtube: 1,446 avg views/post Best reach: Youtube 1,446 avg views; best engagement: Instagram 1,271 avg likes

Top Brand Affinities

Depop
Score: 10.44
Tate Modern
Score: 8.60
Glossier
Score: 7.24
Dr. Martens
Score: 6.08
Kodak
Score: 5.28
Polaroid
Score: 4.97
Ableton
Score: 4.73
Urban Outfitters
Score: 4.55
Lush
Score: 3.73
Spotify Music
Score: 3.69
Prismacolor
Score: 3.57
Showtime
Score: 3.56
Brand Category Score
Depop 10.44
Tate Modern 8.60
Glossier 7.24
Dr. Martens 6.08
Kodak 5.28
Polaroid 4.97
Ableton 4.73
Urban Outfitters 4.55
Lush 3.73
Spotify Music 3.69
Prismacolor 3.57
Showtime 3.56
Olympus 3.52
Fujifilm 3.41
Lollapalooza 3.19
Faber-Castell 2.75
Tinder 2.65
SoundCloud 2.64
Guinness 2.62
Warner Bros 2.45
Tesco 2.44
ASOS 2.41
BBC 2.39
Topshop 2.32
Sunnies Studios 2.11
Paramount Pictures 1.98
Chrysler 1.97
HBO 1.95
A Game of Tones 1.93
Airbnb 1.90
Vans 1.85
Aperol 1.80
Primark 1.78
Vogue 1.75
Budweiser 1.70
Sprite 1.60
Converse 1.57
Pixar 1.49
Adobe 1.48
Target 1.43
Cadillac 1.42
Coachella 1.42
Etsy 1.37
Forever 21 1.37
Netflix 1.35
Star Wars 1.33
NYX Cosmetics 1.30
National Geographic 1.29
Urban Decay Cosmetics 1.27
Nikon 1.26

Official Profiles

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Artist: Keaton Henson

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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