KAZKA

KAZKA — pop artist from UA.

KAZKA is a Ukrainian pop band that blends traditional folk music with contemporary beats, embracing individuality and self-belief. The group, consisting of…

Influence: 59.28% Fanbase: 46.36% Trending: 65.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Stradivarius • 4.75% • Very Strong

As of 2025-09-09

1,500,128

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:26:17 UTC

Genres

poppoprussian popukrainian popmainstream poprockukrainian rock

Biography

KAZKA is a Ukrainian pop band that blends traditional folk music with contemporary beats, embracing individuality and self-belief. The group, consisting of Sasha, Dima, and Nikita, embodies a dream come true, with each member bringing unique talents and experiences to their music. Their songs are like cinematic love stories, delving into real, heartfelt narratives that resonate with listeners on a personal level. KAZKA's music is raw, honest, and deeply emotional, touching on universal truths and hidden struggles.

Top Brand Affinities

Report Date: 2025-09-09

KAZKA stands out with 18-24 & 25-34 audiences across UKRAINE, RUSSIA, UNITED STATES. The profile is male-leaning (51%), and content lands hardest on Tiktok, where posts average 57,400 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Stradivarius, Aperol, Pull&Bear, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes KAZKA a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KAZKA score 0.46% — Low bucket.

Brand: StradivariusBrand: AperolBrand: Pull&Bear

Followers:1,500,128

Engagements:6,844

Rate:0.5%

Posts:2,119

Avg Likes:6,665

Avg Comments:113

Avg Views:61,445

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,500,128 · Engagements 6,844 · Rate 0.5% Posts 2,119 · Views 61,445 · Avg Likes 6,665 · Avg Comments 113 · Avg Views 61,445	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 36% 35-44: 14% 13-17: 6%	Largest: 18-24 (39%); next: 25-34 (36%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UKRAINE (37%) RUSSIA (21%) UNITED STATES (6%) ROMANIA (3%) KAZAKHSTAN (2%)	Top regions: UKRAINE (37%), RUSSIA (21%), UNITED STATES (6%)
Platform Engagement	Instagram: 4,491 avg likes/post · Tiktok: 57,400 avg views/post · Youtube: 4,045 avg views/post	Best reach: Tiktok 57,400 avg views; best engagement: Instagram 4,491 avg likes

Top Brand Affinities

Stradivarius

Score: 4.75

Aperol

Score: 3.72

Pull&Bear

Score: 3.02

Pantone Inc

Score: 2.45

Dolce & Gabbana

Score: 2.25

Vogue

Score: 2.12

Lancôme

Score: 2.06

GIVENCHY

Score: 1.87

Victoria's Secret

Score: 1.64

Michael Kors

Score: 1.61

L'Oréal Paris

Score: 1.57

musical.ly

Score: 1.56

Brand	Category	Score
Stradivarius		4.75
Aperol		3.72
Pull&Bear		3.02
Pantone Inc		2.45
Dolce & Gabbana		2.25
Vogue		2.12
Lancôme		2.06
GIVENCHY		1.87
Victoria's Secret		1.64
Michael Kors		1.61
L'Oréal Paris		1.57
musical.ly		1.56
BBC		1.49
Bershka		1.48
Versace		1.48
Snapseed		1.40
Cartier		1.39
Zara		1.33
NYX Cosmetics		1.28
New Balance		1.25
Maybelline		1.24
UFC		1.23
Tesla Motors		1.22
Hyundai		1.17
Pepsi		1.16
Bellagio		1.15
H&M		1.15
Christian Dior		1.08
Pandora		1.04
Balenciaga		1.01
SWAROVSKI		1.00
Reebok		0.99
Paypal		0.97
BMW		0.95
Tommy Hilfiger		0.94
Calvin Klein		0.90
SoundCloud		0.90
Xiaomi		0.89
Prada		0.88
Yves Saint Laurent		0.87
McDonald's		0.87
FIFA		0.83
Puma		0.83
Chanel		0.81
Mercedes-Benz		0.80
Travelgram		0.80
Gucci		0.75
Levi's		0.72
HBO		0.68
Porsche		0.65