KayCyy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
171,159
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:31:42 UTC
Genres
Biography
KayCyy is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, KENYA, BRAZIL. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (7,507 avg views per post); Instagram builds the community layer. Affinity data highlights Marni, True Religion, Palm Angels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 171,159 · Engagements 6,290 · Rate 3.7% Posts 136 · Views 7,507 · Avg Likes 6,253 · Avg Comments 285 · Avg Views 7,507 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 35% 13-17: 6% 35-44: 5% |
Largest: 18-24 (52%); next: 25-34 (35%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (40%) KENYA (16%) BRAZIL (4%) FRANCE (3%) CANADA (3%) |
Top regions: UNITED STATES (40%), KENYA (16%), BRAZIL (4%) |
| Platform Engagement | Instagram: 5,797 avg likes/post · Youtube: 7,507 avg views/post | Best reach: Youtube 7,507 avg views; best engagement: Instagram 5,797 avg likes |
Top Brand Affinities
Marni
True Religion
Palm Angels
Alexander Wang
Pro Tools
Acne Studios
SoundCloud
Arc'teryx
Jean Paul Gaultier
Akai
Amazon Music
Stone Island
| Brand | Category | Score |
|---|---|---|
| Marni | 21.77 | |
| True Religion | 19.60 | |
| Palm Angels | 14.87 | |
| Alexander Wang | 14.38 | |
| Pro Tools | 13.90 | |
| Acne Studios | 13.41 | |
| SoundCloud | 13.09 | |
| Arc'teryx | 11.65 | |
| Jean Paul Gaultier | 11.63 | |
| Akai | 11.48 | |
| Amazon Music | 11.02 | |
| Stone Island | 10.95 | |
| Ableton | 10.38 | |
| Beats Electronics | 9.12 | |
| Foot Locker | 8.51 | |
| Vivienne Westwood | 8.14 | |
| Kodak | 8.11 | |
| Maison Margiela | 7.93 | |
| Champion | 7.90 | |
| New Era | 7.77 | |
| Hennessy | 7.09 | |
| Supreme | 6.77 | |
| Lanvin | 6.69 | |
| iHeartRadio Music Awards | 6.63 | |
| Alexander McQueen | 6.54 | |
| Maybach | 6.24 | |
| Kappa | 6.08 | |
| Balenciaga | 6.05 | |
| Spotify Music | 5.78 | |
| Carhartt | 5.50 | |
| MTV | 5.34 | |
| Coach | 5.20 | |
| Coachella | 5.16 | |
| ESPN | 5.14 | |
| CNN | 5.11 | |
| FashionNova | 5.01 | |
| Los Angeles Lakers | 4.84 | |
| Nice Kicks | 4.77 | |
| Stüssy | 4.64 | |
| Moncler | 4.58 | |
| Sneakerhead | 4.38 | |
| Loewe | 4.31 | |
| Kickstagram | 4.24 | |
| NBA | 4.12 | |
| The North Face | 3.91 | |
| Dr. Martens | 3.76 | |
| Polo Ralph Lauren | 3.73 | |
| Versace | 3.70 | |
| Timberland | 3.62 | |
| BALMAIN | 3.61 |
Official Profiles
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LoginArtist: KayCyy
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
