Kawala

Kawala — pop artist from GB.

Pop music that even our dads can enjoy without feeling embarrassed.

Influence: 50.55% Fanbase: 25.53% Trending: 63.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Deliveroo • 13.00% • Very Strong

As of 2025-09-08

143,945

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:41 UTC

Genres

popuk poppopindie popalternativealternativeindie rockfolk & traditionalindie anthem-folk

Biography

Pop music that even our dads can enjoy without feeling embarrassed.

Top Brand Affinities

Report Date: 2025-09-08

Kawala indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, BRAZIL. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 10,349 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Deliveroo, Waitrose, Tate Modern, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kawala when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kawala score 1.47% — Moderate bucket.

Brand: DeliverooBrand: WaitroseBrand: Tate Modern

Followers:143,945

Engagements:2,122

Rate:1.5%

Posts:1,586

Avg Likes:2,069

Avg Comments:41

Avg Views:11,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 143,945 · Engagements 2,122 · Rate 1.5% Posts 1,586 · Views 11,096 · Avg Likes 2,069 · Avg Comments 41 · Avg Views 11,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 13-17: 8% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED KINGDOM (32%) UNITED STATES (11%) BRAZIL (4%) INDIA (3%) ITALY (3%)	Top regions: UNITED KINGDOM (32%), UNITED STATES (11%), BRAZIL (4%)
Platform Engagement	Instagram: 1,678 avg likes/post · Tiktok: 10,349 avg views/post · Youtube: 747 avg views/post	Best reach: Tiktok 10,349 avg views; best engagement: Instagram 1,678 avg likes

Top Brand Affinities

Deliveroo

Score: 13.00

Waitrose

Score: 12.62

Tate Modern

Score: 11.60

Depop

Score: 10.85

Sainsbury's

Score: 10.76

Selfridges

Score: 10.35

Tesco

Score: 10.09

All Saints

Score: 10.01

Fred Perry

Score: 9.77

Amazon Music

Score: 9.66

boohoo

Score: 8.43

River Island

Score: 8.35

Brand	Category	Score
Deliveroo		13.00
Waitrose		12.62
Tate Modern		11.60
Depop		10.85
Sainsbury's		10.76
Selfridges		10.35
Tesco		10.09
All Saints		10.01
Fred Perry		9.77
Amazon Music		9.66
boohoo		8.43
River Island		8.35
Marks & Spencer		8.09
Vauxhall		7.81
Efteling		7.52
Guinness		6.78
MISSGUIDED		6.76
ASOS		6.76
Topshop		6.71
New Line Cinema		6.70
Carlsberg		6.65
Primark		6.33
Dr. Martens		6.32
Urban Outfitters		5.96
Ryanair		5.87
BBC		5.72
Showtime		5.45
Ableton		5.37
Spotify Music		5.26
Lush		5.18
Harrods		4.96
Aperol		4.92
Polaroid		4.87
Pull&Bear		4.32
Sunnies Studios		4.13
Lollapalooza		3.44
SoundCloud		3.42
Summit Entertainment		3.14
Kodak		3.08
Cadbury		2.96
Chrysler		2.57
Tinder		2.50
The North Face		2.50
Emporium		2.42
Baileys		2.35
Airbnb		2.28
Carhartt		2.24
Coachella		2.12
Geocaching		2.11
H&M		2.07