Katy Kirby

Katy Kirby — pop artist from US.

On her second album Blue Raspberry, New York-based songwriter Katy Kirby explores the artifice of intimacy in the context of her first queer relationship,…

Influence: 50.21% Fanbase: 23.38% Trending: 63.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 20.74% • Very Strong

As of 2025-09-13

22,940

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 10:02:53 UTC

Genres

popindie popart poppoprockgarage psychalternativeindie rockbubblegrungefolk & traditionalindie folksinger/songwriter

Biography

On her second album Blue Raspberry, New York-based songwriter Katy Kirby explores the artifice of intimacy in the context of her first queer relationship, capturing the highs and lows of new love with vivid imagery. Originally from Spicewood, Texas, Kirby began writing the album's title track while living in Nashville, reflecting on her evolving self-discovery and the nuances of desire in a country music tradition of yearning. Inspired by the allure of a potential female love interest, Kirby delves into the complexities of attraction and the tender moments shared in the pursuit of connection.

Top Brand Affinities

Report Date: 2025-09-13

Katy Kirby cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, JAPAN. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,172 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Warby Parker, Akg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Katy Kirby score 3.28% — Very Strong bucket.

Brand: MOOGBrand: Warby ParkerBrand: Akg

Followers:22,940

Engagements:752

Rate:3.3%

Posts:99

Avg Likes:749

Avg Comments:13

Avg Views:3,172

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,940 · Engagements 752 · Rate 3.3% Posts 99 · Views 3,172 · Avg Likes 749 · Avg Comments 13 · Avg Views 3,172	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 37% 35-44: 14% 45-64: 7%	Largest: 25-34 (38%); next: 18-24 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (53%) UNITED KINGDOM (10%) JAPAN (5%) FRANCE (3%) INDIA (3%)	Top regions: UNITED STATES (53%), UNITED KINGDOM (10%), JAPAN (5%)
Platform Engagement	Instagram: 699 avg likes/post · Youtube: 3,172 avg views/post	Best reach: Youtube 3,172 avg views; best engagement: Instagram 699 avg likes

Top Brand Affinities

MOOG

Score: 20.74

Warby Parker

Score: 19.00

Akg

Score: 14.93

Glossier

Score: 13.50

Madewell

Score: 13.49

Spotify Music

Score: 13.40

Amazon Music

Score: 12.95

Pro Tools

Score: 12.77

Kroger

Score: 12.38

Mixcloud

Score: 12.09

Kickstarter

Score: 11.49

Kodak

Score: 8.33

Brand	Category	Score
MOOG		20.74
Warby Parker		19.00
Akg		14.93
Glossier		13.50
Madewell		13.49
Spotify Music		13.40
Amazon Music		12.95
Pro Tools		12.77
Kroger		12.38
Mixcloud		12.09
Kickstarter		11.49
Kodak		8.33
Ableton		7.89
Taco Bell		6.86
Lollapalooza		6.83
Paramount Pictures		6.78
Coors		6.63
Holden		6.57
Margaritaville		6.26
SoundCloud		5.99
Polaroid		5.62
Walgreens		5.35
Hurley		5.22
Fujifilm		4.97
Free People		4.93
Tinder		4.88
Carhartt		4.76
Preloved		4.65
Coachella		4.50
Verizon		4.28
Emporium		4.28
Urban Outfitters		4.22
Airbnb		4.15
Showtime		4.04
Gatorade		3.96
Bethesda Softworks		3.89
Dr. Martens		3.71
Leica		3.67
NBC		3.54
Heinz		3.52
Pixar		3.38
Busch		3.08
MTV		2.90
Nickelodeon		2.87
Cadillac		2.67
Budweiser		2.65
Walmart		2.58
Aperol		2.45
Chipotle Mexican Grill		2.45
Target		2.42