Katie Sky

Katie Sky — folk & traditional artist from GB.

With her bold red hair and dynamic personality, Katie Sky is a pop artist who has made a mark with her distinct vocals and songwriting since signing with LAB…

Influence: 50.91% Fanbase: 24.41% Trending: 64.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 450.07% • Very Strong

As of 2025-09-09

107,157

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:17 UTC

Genres

folk & traditionalsinger/songwriter

Biography

With her bold red hair and dynamic personality, Katie Sky is a pop artist who has made a mark with her distinct vocals and songwriting since signing with LAB Records in 2011. Her debut single, 'Sweet Sweet Melody,' garnered attention and set the stage for her solo career in the genre. Katie's success continued with hits like "Monsters," which has amassed over 53 million streams on Spotify and earned her a spot in the finals of the Chinese reality music competition 'Singer 2020' (Performed by Zhou Shen). She further solidified her place in the industry by signing with Universal Publishing and releasing her EP 'EVO' in 2018, featuring tracks like 'Evolution' and 'Saturate.'

Beyond her solo work, Katie Sky is a prolific songwriter, contributing to EDM features for various artists and DJs on notable labels such as Ultra, Circus, and OWSLA. With a decade of experience, Katie remains active in the industry, having released 27 new tracks in the last two years. Looking ahead to 2023, Katie is gearing up for the release of a new EP, showcasing her talent for crafting engaging pop anthems and setting the stage for her continued success in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Katie Sky cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, PHILIPPINES, UNITED KINGDOM. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 11,744 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with iHeartRaves, Phase One, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Katie Sky score 0.35% — Low bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:107,157

Engagements:380

Rate:0.4%

Posts:1,273

Avg Likes:359

Avg Comments:23

Avg Views:11,744

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 107,157 · Engagements 380 · Rate 0.4% Posts 1,273 · Views 11,744 · Avg Likes 359 · Avg Comments 23 · Avg Views 11,744	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (17%) PHILIPPINES (10%) UNITED KINGDOM (9%) INDONESIA (7%) THAILAND (7%)	Top regions: UNITED STATES (17%), PHILIPPINES (10%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 70 avg likes/post · Youtube: 11,744 avg views/post	Best reach: Youtube 11,744 avg views; best engagement: Youtube 289 avg likes

Top Brand Affinities

iHeartRaves

Score: 450.07

Phase One

Score: 163.91

Ableton

Score: 25.60

Trancefamily

Score: 24.62

Pioneer

Score: 21.17

Mixcloud

Score: 12.44

SoundCloud

Score: 11.08

Akai

Score: 10.82

Amazon Music

Score: 8.49

Tomorrowland

Score: 7.83

Lollapalooza

Score: 7.28

Pixar

Score: 6.14

Brand	Category	Score
iHeartRaves		450.07
Phase One		163.91
Ableton		25.60
Trancefamily		24.62
Pioneer		21.17
Mixcloud		12.44
SoundCloud		11.08
Akai		10.82
Amazon Music		8.49
Tomorrowland		7.83
Lollapalooza		7.28
Pixar		6.14
Pacific Northwest Wonderland		5.49
Taco Bell		5.21
Coors		5.20
Mulberry		4.65
Spotify Music		4.45
Coachella		4.39
Fallout		4.38
Beats Electronics		3.84
Chrysler		3.53
Busch		3.47
Showtime		3.34
NHL		3.18
Pokemon Go		2.57
Dr. Martens		2.55
Paramount Pictures		2.46
Gymshark		2.39
Budweiser		2.33
Chipotle Mexican Grill		2.26
shein		2.22
Activision Blizzard		2.18
BBC		2.15
Urban Decay Cosmetics		2.14
Xbox		2.13
Subaru		2.12
Star Wars		2.11
Vans		2.09
Lush		2.09
Pokemon		2.08
Nintendo		2.07
Jeep		2.05
Airbnb		1.98
Pepsi		1.98
Polaroid		1.95
Call of Duty		1.95
Tarte Cosmetics		1.90
Fenty beauty		1.88
Ubisoft		1.87
Anastasia Beverly Hills		1.84