Katie Gregson-MacLeod
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-22
324,016
Social Media Followers
As of 2025-09-22
00:00:00
Hours Airplay
2025-12-07 11:18:48 UTC
Genres
Biography
Katie Gregson-MacLeod resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is heavily female (66%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 5,574 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Akg, Mixcloud, Glenfiddich maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 324,016 · Engagements 1,525 · Rate 0.5% Posts 1,648 · Views 8,570 · Avg Likes 1,484 · Avg Comments 29 · Avg Views 8,570 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 25% 13-17: 8% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (25%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (20%) CANADA (7%) BRAZIL (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (20%), CANADA (7%) |
| Platform Engagement | Instagram: 806 avg likes/post · Tiktok: 5,574 avg views/post · Youtube: 2,996 avg views/post | Best reach: Tiktok 5,574 avg views; best engagement: Instagram 806 avg likes |
Top Brand Affinities
Akg
Mixcloud
Glenfiddich
MOOG
Sennheiser
Ableton
Amazon Music
Pro Tools
Glossier
Morrisons
Tesco
All Saints
| Brand | Category | Score |
|---|---|---|
| Akg | 29.57 | |
| Mixcloud | 24.13 | |
| Glenfiddich | 23.83 | |
| MOOG | 21.79 | |
| Sennheiser | 19.73 | |
| Ableton | 17.65 | |
| Amazon Music | 15.32 | |
| Pro Tools | 14.92 | |
| Glossier | 14.05 | |
| Morrisons | 14.02 | |
| Tesco | 13.79 | |
| All Saints | 13.08 | |
| Fred Perry | 12.52 | |
| Spotify Music | 12.28 | |
| Nasty Gal | 11.89 | |
| Fiverr | 11.24 | |
| Akai | 10.89 | |
| New Line Cinema | 10.89 | |
| SoundCloud | 9.28 | |
| BBC | 9.03 | |
| Brandy Melville | 8.76 | |
| Barbour | 8.65 | |
| Johnnie Walker | 8.62 | |
| Marks & Spencer | 8.51 | |
| Vauxhall | 6.85 | |
| Urban Outfitters | 5.76 | |
| Kickstarter | 5.62 | |
| ASOS | 5.12 | |
| Kodak | 5.12 | |
| Dr. Martens | 5.06 | |
| Topshop | 4.99 | |
| Sunnies Studios | 4.45 | |
| Lollapalooza | 4.31 | |
| Guinness | 4.28 | |
| Baileys | 4.12 | |
| Showtime | 4.06 | |
| Coachella | 4.06 | |
| Aperol | 4.05 | |
| Beats Electronics | 3.93 | |
| Crocs | 3.83 | |
| Cadbury | 3.68 | |
| Summit Entertainment | 3.57 | |
| Pull&Bear | 3.38 | |
| McDonald's | 3.37 | |
| Polaroid | 3.25 | |
| Tinder | 3.19 | |
| Olympus | 3.02 | |
| Fujifilm | 2.81 | |
| Jack Daniels | 2.46 | |
| Carhartt | 2.32 |
Official Profiles
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LoginArtist: Katie Gregson-MacLeod
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 03:30 UTC | Sophie May, Katie Gregson-MacLeod | Barony Hall | Glasgow, United Kingdom |
