Katie

Katie — r&b, funk & soul artist from KR.

KATIE, the mononymous artist also known as Katie Kim, quickly rose to fame in 2018 with her debut single "Remember" and EP, LOG. Hailing from a multicultural…

Influence: 51.22% Fanbase: 35.43% Trending: 59.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 17.23% • Very Strong

As of 2025-09-08

247,806

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:44:34 UTC

Genres

r&b, funk & soulr&b/soulkorean r&bcontemporary r&b

Biography

KATIE, the mononymous artist also known as Katie Kim, quickly rose to fame in 2018 with her debut single "Remember" and EP, LOG. Hailing from a multicultural background, born in South Korea and raised in New Jersey, KATIE's unique sound blends jazz influences from her Berklee School of Music training with inspirations from R&B icons such as India.Arie and Lalah Hathaway. Her sophomore EP, Our Time is Blue, released in 2020, showcases a more personal and vulnerable side of the artist, amplifying her soulful flair and dynamic vocals into new dimensions. With early acclaim from Billboard, Pitchfork, and Forbes, KATIE has garnered a strong global fan base and carved out her own lane in the international pop music scene.

Top Brand Affinities

Report Date: 2025-09-08

Katie speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, SOUTH KOREA, BRAZIL. Composition is heavily female (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,615 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near GENTLE MONSTER, Arc'teryx, Vivienne Westwood, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Katie score 0.55% — Low bucket.

Brand: GENTLE MONSTERBrand: Arc'teryxBrand: Vivienne Westwood

Followers:247,806

Engagements:1,370

Rate:0.6%

Posts:522

Avg Likes:1,340

Avg Comments:38

Avg Views:5,111

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 247,806 · Engagements 1,370 · Rate 0.6% Posts 522 · Views 5,111 · Avg Likes 1,340 · Avg Comments 38 · Avg Views 5,111	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (22%) SOUTH KOREA (11%) BRAZIL (7%) INDONESIA (6%) THAILAND (6%)	Top regions: UNITED STATES (22%), SOUTH KOREA (11%), BRAZIL (7%)
Platform Engagement	Instagram: 922 avg likes/post · Tiktok: 496 avg views/post · Youtube: 4,615 avg views/post	Best reach: Youtube 4,615 avg views; best engagement: Instagram 922 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 17.23

Arc'teryx

Score: 14.36

Vivienne Westwood

Score: 10.45

A.P.C.

Score: 10.30

Style Nanda

Score: 10.01

Acne Studios

Score: 9.53

Stone Island

Score: 8.94

Maison Margiela

Score: 7.57

JACQUEMUS

Score: 7.28

Carhartt

Score: 5.70

Stüssy

Score: 5.19

Miu Miu

Score: 5.03

Brand	Category	Score
GENTLE MONSTER		17.23
Arc'teryx		14.36
Vivienne Westwood		10.45
A.P.C.		10.30
Style Nanda		10.01
Acne Studios		9.53
Stone Island		8.94
Maison Margiela		7.57
JACQUEMUS		7.28
Carhartt		5.70
Stüssy		5.19
Miu Miu		5.03
Innisfree		4.91
Shake Shack		4.84
Loewe		4.67
Moncler		4.35
Urban Outfitters		3.88
Dr. Martens		3.71
Leica		3.60
Summit Entertainment		3.54
UNIQLO		3.51
Coachella		3.32
The North Face		3.30
Gundam		3.22
SoundCloud		2.98
Forever 21		2.83
H&M		2.76
Supreme		2.69
Polaroid		2.65
Tiffany		2.47
ASICS		2.46
Fujifilm		2.43
Balenciaga		2.42
Fenty beauty		2.38
Timberland		2.32
Lollapalooza		2.31
Converse		2.19
League of Legends		2.14
Fendi		2.09
Calvin Klein		2.08
Spotify Music		1.97
Vans		1.97
Yves Saint Laurent		1.94
Kodak		1.83
shein		1.81
Costco		1.79
Tiffany & Co		1.75
NYX Cosmetics		1.74
Reebok		1.72
A Game of Tones		1.71