Kassa Overall

Kassa Overall — jazz & standards artist from US.

Kassa Overall, a Grammy-nominated musician and multi-talented artist, combines avant-garde experimentation with hip-hop production techniques to redefine the…

Influence: 49.86% Fanbase: 15.12% Trending: 67.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 73.56% • Very Strong

As of 2025-09-08

32,990

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:50 UTC

Genres

jazz & standardsindie jazzjazzjazz fusion

Biography

Kassa Overall, a Grammy-nominated musician and multi-talented artist, combines avant-garde experimentation with hip-hop production techniques to redefine the intersection of jazz and rap. His previous works include the critically acclaimed albums I THINK I’M GOOD, Go Get Ice Cream and Listen to Jazz, Shades of Flu, and Shades of Flu 2.

In his debut album ANIMALS with Warp Records, Kassa expands on his subversive vision by blending Roland 808s with avant-garde drumming inspired by his mentors Elvin Jones and Billy Hart. ANIMALS features collaborations with a diverse lineup of artists such as Danny Brown, Wiki, Lil B, and Shabazz Palaces, as well as jazz figures like Theo Croker and Vijay Iyer. The album delves into the complexities of Kassa's identity as both an entertainer and a black man in America, exploring the dual nature of performing freedom while navigating societal constraints.

Top Brand Affinities

Report Date: 2025-09-08

Kassa Overall indexes high with fans in the 25-34 range in UNITED STATES, JAPAN, UNITED KINGDOM. The skew is heavily male (80%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,838 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Ableton, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kassa Overall when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kassa Overall score 1.14% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Mixcloud

Followers:32,990

Engagements:377

Rate:1.1%

Posts:165

Avg Likes:375

Avg Comments:13

Avg Views:1,838

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,990 · Engagements 377 · Rate 1.1% Posts 165 · Views 1,838 · Avg Likes 375 · Avg Comments 13 · Avg Views 1,838	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 28% 35-44: 17% 45-64: 9%	Largest: 25-34 (43%); next: 18-24 (28%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (38%) JAPAN (11%) UNITED KINGDOM (6%) CANADA (5%) GERMANY (5%)	Top regions: UNITED STATES (38%), JAPAN (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 328 avg likes/post · Youtube: 1,838 avg views/post	Best reach: Youtube 1,838 avg views; best engagement: Instagram 328 avg likes

Top Brand Affinities

MOOG

Score: 73.56

Ableton

Score: 41.38

Mixcloud

Score: 34.86

Akai

Score: 32.11

Ampeg

Score: 24.81

Live Nation

Score: 23.85

Akg

Score: 21.53

Pro Tools

Score: 18.74

Amazon Music

Score: 16.71

Sennheiser

Score: 14.12

Beats Electronics

Score: 11.45

Schwartz's

Score: 8.83

Brand	Category	Score
MOOG		73.56
Ableton		41.38
Mixcloud		34.86
Akai		32.11
Ampeg		24.81
Live Nation		23.85
Akg		21.53
Pro Tools		18.74
Amazon Music		16.71
Sennheiser		14.12
Beats Electronics		11.45
Schwartz's		8.83
Spotify Music		8.40
SoundCloud		8.27
Delta		7.53
Atmos		7.23
Kickstarter		6.70
Paramount Pictures		6.46
Pacific Northwest Wonderland		5.96
Pioneer		5.70
Leica		4.85
NBC		4.47
Pixar		4.36
Carhartt		4.30
iHeartRadio Music Awards		4.03
Dyson		3.90
Kodak		3.87
Yamaha		3.80
Heinz		3.74
ESPN		3.69
Bethesda Softworks		3.62
Oculus		3.44
Holden		3.42
Coachella		3.33
Hennessy		2.99
Dr. Martens		2.98
MTV		2.89
Comedy Central		2.85
Skoda		2.77
Showtime		2.72
Paypal		2.67
Cadillac		2.61
BBC		2.57
Emporium		2.57
Lollapalooza		2.57
Fujifilm		2.38
Airbnb		2.35
Nickelodeon		2.34
Polaroid		2.29
musical.ly		2.26