Kasabian Brand Affinity ranks highest Fred Perry at 27.50% . Very Strong. Score DMDB 68.43% | Fanbase 64.20%

Kasabian — pop artist from GB.

Kasabian, a prominent UK band, released their latest studio album 'Happenings' in 2022, marking 20 years since their debut album and following their previous…

Kasabian

Recognizable

Country: GB | Artist ID: 11e81bcd-e422-4284-ad9b-a0369fe50396

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Genres

popleicester indierockmodern rockrockgarage rockalternativealternative rockindie rocknew ravealternativeeuropeanbritpop

Influential: 68.43% Fanbase: 64.20% Trending: 70.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 27.50% • Very Strong

As of 2025-09-09

813,571

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.43% | Fanbase 64.20% | Trending 70.55% | CAREER STAGE: MAINSTREAM

Biography

Kasabian, a prominent UK band, released their latest studio album 'Happenings' in 2022, marking 20 years since their debut album and following their previous #1 album, The Alchemist’s Euphoria.

The Leicester group, consisting of Sergio Pizzorno, Chris Edwards, Ian Matthews, and Tim Carter, drew inspiration from the connection between band and audience during live performances for their eighth studio album. Embracing the excitement and unpredictability of live music, Kasabian aims to explore new musical territories with 'Happenings'. The band plans to incorporate elements of late-1950s happenings into their upcoming tour and will host their largest show to date, Summer Solstice (II), in Leicester's Victoria Park on July 6th.

Report Date: 2025-09-09

Kasabian draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, UNITED STATES, ITALY. The skew is heavily male (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 44,550 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Fred Perry, Sonic, Sky Sports makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kasabian score 1.24% — Moderate bucket.

Brand: Fred PerryBrand: SonicBrand: Sky Sports

Followers:813,571

Engagements:10,113

Rate:1.2%

Posts:848

Avg Likes:9,873

Avg Comments:133

Avg Views:46,396

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 813,571 · Engagements 10,113 · Rate 1.2% Posts 848 · Views 46,396 · Avg Likes 9,873 · Avg Comments 133 · Avg Views 46,396	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED KINGDOM (14%) UNITED STATES (8%) ITALY (7%) RUSSIA (6%) BRAZIL (6%)	Top regions: UNITED KINGDOM (14%), UNITED STATES (8%), ITALY (7%)
Platform Engagement	Instagram: 6,438 avg likes/post · Tiktok: 44,550 avg views/post · Youtube: 1,846 avg views/post	Best reach: Tiktok 44,550 avg views; best engagement: Instagram 6,438 avg likes

Top Brand Affinities

Fred Perry

Score: 27.50

Sonic

Score: 26.29

Sky Sports

Score: 17.57

Peroni

Score: 15.07

Barbour

Score: 11.30

Stone Island

Score: 9.24

Marks & Spencer

Score: 9.13

Sainsbury's

Score: 8.98

Tate Modern

Score: 8.43

Lollapalooza

Score: 8.39

LG Group

Score: 8.25

Guinness

Score: 7.19

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Top Brand Affinities

Brand	Category	Score
Fred Perry		27.50
Sonic		26.29
Sky Sports		17.57
Peroni		15.07
Barbour		11.30
Stone Island		9.24
Marks & Spencer		9.13
Sainsbury's		8.98
Tate Modern		8.43
Lollapalooza		8.39
LG Group		8.25
Guinness		7.19
Carlsberg		7.04
River Island		6.09
Dr. Martens		5.96
Selfridges		5.95
Movistar		5.22
ASOS		5.02
Tesco		4.94
Ableton		4.86
ALDI		4.59
BBC		4.45
Campari		3.97
Harrods		3.73
Columbia Pictures		3.65
Polaroid		3.37
Topshop		3.33
Jack Daniels		3.08
Warner Bros		3.05
Baileys		3.03
Primark		3.02
Lego		3.02
Lush		2.96
Spotify Music		2.91
Aston Martin		2.86
Cadbury		2.82
Showtime		2.81
Heineken		2.77
Kodak		2.68
Pepsi		2.57
Star Wars		2.56
HBO		2.54
MTV		2.53
Snoopy And The Peanuts Gang		2.46
Coachella		2.43
The North Face		2.32
Aperol		2.30
Fiat		2.30
Sunnies Studios		2.26
Land Rover		2.26