Karthik Brand Affinity ranks highest Cognizant at 18.99% . Very Strong. Score DMDB 58.87% | Fanbase 46.56%

Karthik — pop artist from IN.

Composer, singer, and performer [Artist Name] has been active in the music industry since [Year]. Known for their eclectic style and innovative approach to…

Karthik

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc8-ab35-950c-a4b1-a0369fe50396

Find Artist

Genres

poptamil poppopasianfilmitamil

Influential: 58.87% Fanbase: 46.56% Trending: 65.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cognizant • 18.99% • Very Strong

As of 2025-09-09

915,593

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.87% | Fanbase 46.56% | Trending 65.02% | CAREER STAGE: MAINSTREAM

Biography

Composer, singer, and performer [Artist Name] has been active in the music industry since [Year]. Known for their eclectic style and innovative approach to music, [Artist Name] has released several albums and performed at numerous venues around the world. Their music blends elements of various genres, creating a unique sound that has garnered a dedicated fan base.

With a career spanning over [Number] years, [Artist Name] continues to push boundaries and explore new musical territories. Their work has been recognized for its creativity and originality, earning [Artist Name] a reputation as a versatile and talented musician. Whether composing, singing, or performing live, [Artist Name] remains a respected figure in the music community.

Report Date: 2025-09-09

Karthik cuts through with 18-24 & 25-34 audiences and consistency across INDIA, UNITED ARAB EMIRATES, UNITED STATES. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 60,003 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Cognizant, Amazon Music, Mahindra, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karthik score 1.27% — Moderate bucket.

Brand: CognizantBrand: Amazon MusicBrand: Mahindra

Followers:915,593

Engagements:11,647

Rate:1.3%

Posts:536

Avg Likes:11,573

Avg Comments:167

Avg Views:60,003

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 915,593 · Engagements 11,647 · Rate 1.3% Posts 536 · Views 60,003 · Avg Likes 11,573 · Avg Comments 167 · Avg Views 60,003	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 43% 35-44: 6% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (43%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDIA (79%) UNITED ARAB EMIRATES (4%) UNITED STATES (4%) PAKISTAN (4%) SRI LANKA (3%)	Top regions: INDIA (79%), UNITED ARAB EMIRATES (4%), UNITED STATES (4%)
Platform Engagement	Instagram: 10,264 avg likes/post · Youtube: 60,003 avg views/post	Best reach: Youtube 60,003 avg views; best engagement: Instagram 10,264 avg likes

Top Brand Affinities

Cognizant

Score: 18.99

Amazon Music

Score: 9.57

Mahindra

Score: 8.93

Sennheiser

Score: 8.59

Atmos

Score: 6.81

Snapseed

Score: 6.29

musical.ly

Score: 5.65

Pizza Hut

Score: 3.85

Bajaj

Score: 3.73

KFC

Score: 3.40

Travelgram

Score: 3.18

KTM

Score: 2.98

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Top Brand Affinities

Brand	Category	Score
Cognizant		18.99
Amazon Music		9.57
Mahindra		8.93
Sennheiser		8.59
Atmos		6.81
Snapseed		6.29
musical.ly		5.65
Pizza Hut		3.85
Bajaj		3.73
KFC		3.40
Travelgram		3.18
KTM		2.98
National Geographic		2.93
Yamaha		2.71
Sony		2.47
Geocaching		2.45
Canon		2.45
Beats Electronics		2.37
Petronas		2.33
Nokia		2.28
Nikon		2.10
Adobe		1.96
Ray-Ban		1.73
Ducati		1.60
Maserati		1.58
Spotify Music		1.51
Guess		1.48
Ferrero		1.40
Hyundai		1.34
Suzuki		1.22
Rolex		1.20
Xiaomi		1.18
Apple		1.15
FIFA		1.15
Huawei		1.14
H&M		1.12
HBO		1.08
Puma		1.08
Samsung Group		1.03
Harley-Davidson		1.00
Marvel Entertainment		0.97
PlayStation		0.97
Levi's		0.95
Amazon		0.91
Guinness		0.87
DC Entertainment		0.86
GoPro		0.85
OREO		0.85
SoundCloud		0.80
Netflix		0.77