Karsu

Karsu — pop artist from NL.

Karsu, an Amsterdam-born singer, pianist, and composer, blends various genres to create a jazzy pop sound. She gained recognition after performing at Carnegie…

Influence: 50.17% Fanbase: 32.91% Trending: 58.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

571,600

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-26 23:57:59 UTC

Genres

poppopturkish alt popmainstream pop

Biography

Karsu, an Amsterdam-born singer, pianist, and composer, blends various genres to create a jazzy pop sound. She gained recognition after performing at Carnegie Hall in New York and making appearances on Dutch television. Her discography includes live albums like "Live aan ‘t IJ" and studio albums like "Confession" and "Colors," which showcases her bicultural background with roots in Turkey and Amsterdam. In 2016, Karsu received the Edison Audience Award for her work on "Colors."

In 2018, Karsu paid tribute to Ahmet Ertegün with the "Karsu - Plays Atlantic Records" tour and released her second live album, "Play My Strings (Live at The Royal Concertgebouw)." She returned in 2019 with singles like "Sana Ne" and "Siyah" from her #1 album "Karsu," continuing to showcase her musical versatility and cultural influences.

Top Brand Affinities

Report Date: 2025-09-09

Karsu is already in the conversation with 18-24 & 25-34 audiences in TüRKIYE, UNITED STATES, NETHERLANDS. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (117,450 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karsu score 1.09% — Moderate bucket.

Followers:571,600

Engagements:6,206

Rate:1.1%

Posts:237

Avg Likes:5,918

Avg Comments:106

Avg Views:201,043

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 571,600 · Engagements 6,206 · Rate 1.1% Posts 237 · Views 201,043 · Avg Likes 5,918 · Avg Comments 106 · Avg Views 201,043	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 11% 45-64: 5%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	TüRKIYE (81%) UNITED STATES (5%) NETHERLANDS (3%) AZERBAIJAN (2%) GERMANY (2%)	Top regions: TüRKIYE (81%), UNITED STATES (5%), NETHERLANDS (3%)
Platform Engagement	Tiktok: 117,450 avg views/post · Youtube: 83,593 avg views/post	Best reach: Tiktok 117,450 avg views; best engagement: Tiktok 4,814 avg likes