Karol G

Karol G — hip-hop & rap artist from CO.

Karol G, born Carolina Giraldo Rivera in Medellín, Colombia in 1991, is a Colombian vocalist known for her blend of reggaeton, pop, and R&B. Despite early…

Influence: 79.23% Fanbase: 85.70% Trending: 75.99% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 9.32% • Very Strong

As of 2025-10-02

167,236,536

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:21:51 UTC

Genres

hip-hop & rapurbano latinolatinlatinreggaetonreggaeton colombianourbano latino

Biography

Karol G, born Carolina Giraldo Rivera in Medellín, Colombia in 1991, is a Colombian vocalist known for her blend of reggaeton, pop, and R&B. Despite early struggles in the male-dominated reggaeton genre, she gained recognition through collaborations with various urbano stars and released her debut album, "Unstoppable," in 2017. Her subsequent chart-topping singles, including "Tusa" and "China," propelled her to stardom, leading to the release of her third album, "KG0516," in 2021.

Karol G's career continued to flourish with hits like "Ay, Dios Mío!" and collaborations with artists such as Anuel AA and Nicki Minaj. Her fourth album, "Mañana Será Bonito," released in 2023, garnered critical acclaim and multiple Grammy wins. Throughout her career, she has achieved significant success on the Latin music charts and has solidified her position as a prominent figure in the industry.

Top Brand Affinities

Report Date: 2025-10-02

Karol G converts attention from 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, SPAIN. Audience shape is heavily female (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 8,900,000 avg views per post, with supportive conversation on Instagram. Shared audience with Suavecito, Movistar, LATAM underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karol G score 1.41% — Moderate bucket.

Brand: SuavecitoBrand: MovistarBrand: LATAM

Followers:167,236,536

Engagements:2,355,614

Rate:1.4%

Posts:3,846

Avg Likes:2,304,535

Avg Comments:20,591

Avg Views:8,989,889

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 167,236,536 · Engagements 2,355,614 · Rate 1.4% Posts 3,846 · Views 8,989,889 · Avg Likes 2,304,535 · Avg Comments 20,591 · Avg Views 8,989,889	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 59% Male: 42% Non-binary/Other: 0%	Skews female (59%)
Top Countries	COLOMBIA (16%) UNITED STATES (14%) SPAIN (8%) MEXICO (7%) PERU (7%)	Top regions: COLOMBIA (16%), UNITED STATES (14%), SPAIN (8%)
Platform Engagement	Instagram: 1,436,898 avg likes/post · Tiktok: 8,900,000 avg views/post · Youtube: 89,889 avg views/post	Best reach: Tiktok 8,900,000 avg views; best engagement: Instagram 1,436,898 avg likes

Top Brand Affinities

Suavecito

Score: 9.32

Movistar

Score: 7.13

LATAM

Score: 7.12

American Airlines

Score: 6.36

JACQUEMUS

Score: 6.01

VidaSana

Score: 4.09

BH Cosmetics

Score: 3.86

Clinique

Score: 3.85

Smirnoff

Score: 3.54

Cafecito

Score: 3.51

Oculus

Score: 3.44

Hilton

Score: 3.12

Brand	Category	Score
Suavecito		9.32
Movistar		7.13
LATAM		7.12
American Airlines		6.36
JACQUEMUS		6.01
VidaSana		4.09
BH Cosmetics		3.86
Clinique		3.85
Smirnoff		3.54
Cafecito		3.51
Oculus		3.44
Hilton		3.12
Kylie Cosmetics		2.74
Benefit Cosmetics		2.68
shein		2.07
Urban Decay Cosmetics		2.05
SheInside		1.99
Anastasia Beverly Hills		1.98
Target		1.96
Tomorrowland		1.96
ASOS		1.79
Fenty beauty		1.74
Bershka		1.73
Guess		1.70
H&M		1.65
FashionNova		1.64
Polaroid		1.59
Versace		1.54
FIFA		1.54
Tarte Cosmetics		1.53
Vogue		1.51
Too Faced Cosmetics		1.50
Sephora		1.48
Forever 21		1.48
Pandora		1.43
Universal		1.40
Bellagio		1.39
Maybelline		1.39
Heineken		1.37
UFC		1.36
Michael Kors		1.30
Rolex		1.26
Herbalife		1.25
Gymshark		1.23
L'Oréal Paris		1.16
Cartier		1.14
NYX Cosmetics		1.14
Airbnb		1.14
Los Angeles Lakers		1.13
Walmart		1.10