Kari Jobe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,899,422
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:14 UTC
Genres
Biography
Kari Jobe engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, PHILIPPINES. The fan base skews heavily female (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (74,718 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Chick-fil-A, T.J. Maxx, OLD NAVY, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,899,422 · Engagements 6,067 · Rate 0.2% Posts 3,074 · Views 74,718 · Avg Likes 6,042 · Avg Comments 99 · Avg Views 74,718 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 37% 35-44: 12% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (37%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
BRAZIL (25%) UNITED STATES (23%) PHILIPPINES (8%) INDONESIA (3%) INDIA (3%) |
Top regions: BRAZIL (25%), UNITED STATES (23%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 3,940 avg likes/post · Youtube: 74,718 avg views/post | Best reach: Youtube 74,718 avg views; best engagement: Instagram 3,940 avg likes |
Top Brand Affinities
Chick-fil-A
T.J. Maxx
OLD NAVY
Target
Ableton
Kroger
HomeGoods
American Eagle
NORDSTROM
Walmart
Carhartt
Lululemon Athletica
| Brand | Category | Score |
|---|---|---|
| Chick-fil-A | 8.89 | |
| T.J. Maxx | 6.40 | |
| OLD NAVY | 6.05 | |
| Target | 5.33 | |
| Ableton | 5.18 | |
| Kroger | 4.96 | |
| HomeGoods | 4.84 | |
| American Eagle | 3.69 | |
| NORDSTROM | 3.39 | |
| Walmart | 3.29 | |
| Carhartt | 3.27 | |
| Lululemon Athletica | 3.14 | |
| Jollibee | 3.00 | |
| Philips | 2.88 | |
| NBC | 2.86 | |
| Costco | 2.48 | |
| Babybump | 2.36 | |
| Busch | 2.28 | |
| shein | 2.08 | |
| WWE | 2.07 | |
| Amazon | 1.98 | |
| Forever 21 | 1.97 | |
| Spotify Music | 1.91 | |
| Hollister Co | 1.81 | |
| Showtime | 1.78 | |
| Starbucks | 1.74 | |
| SheInside | 1.74 | |
| Pixar | 1.73 | |
| Paramount Pictures | 1.69 | |
| Airbnb | 1.67 | |
| Los Angeles Lakers | 1.66 | |
| Bellagio | 1.62 | |
| Walt Disney | 1.52 | |
| Paypal | 1.47 | |
| The North Face | 1.44 | |
| The Olympic Games | 1.30 | |
| Etsy | 1.29 | |
| Oakley | 1.27 | |
| Gymshark | 1.26 | |
| Universal | 1.26 | |
| H&M | 1.23 | |
| Marvel Entertainment | 1.22 | |
| NFL | 1.20 | |
| Chipotle Mexican Grill | 1.19 | |
| NYX Cosmetics | 1.19 | |
| CBS | 1.16 | |
| Tiffany & Co | 1.15 | |
| Pepsi | 1.12 | |
| McDonald's | 1.11 | |
| Ray-Ban | 1.07 |
Official Profiles
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LoginArtist: Kari Jobe
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-16 02:00 UTC | Kari Jobe | Kennedy Center | Washington, United States |















