Karen Nyame KG

Karen Nyame KG — electronic artist from GB.

Known as the "Goddess of Rhythm," KG's music is a dynamic fusion of African polyrhythms, deep sub-basses, and vibrant drum patterns that epitomize London's…

Influence: 48.40% Fanbase: 18.78% Trending: 63.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 316.48% • Very Strong

As of 2025-09-21

11,297

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:06:47 UTC

Genres

electronicdanceexperimental clubelectronichouseafrobeat

Biography

Known as the "Goddess of Rhythm," KG's music is a dynamic fusion of African polyrhythms, deep sub-basses, and vibrant drum patterns that epitomize London's evolving club music scene. Drawing from a diverse musical background, KG collaborates with artists across global club genres, from South African House to US Jersey Club, showcasing her versatility and innovative sound. Her electrifying sets at festivals like Primavera Sound and acclaimed mixes for outlets like FACT and BBC Radio highlight her ability to blend Afro Electronica with other high-energy styles, transcending boundaries and creating bold, culturally infused tracks.

As a passionate collaborator and remixer, KG infuses her Ghanaian heritage into her music, working with a range of artists like Ragz Originale, Pink Pantheress, and Kelela to create fresh, genre-defying tracks. Her fearless creativity and ability to seamlessly merge styles have garnered her widespread acclaim in the music world, solidifying her reputation as a groundbreaking artist who pushes the boundaries of genre and culture.

Top Brand Affinities

Report Date: 2025-09-21

Karen Nyame KG connects with 25-34 & 18-24 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (60%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,505 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Pioneer, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Karen Nyame KG moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karen Nyame KG score 5.14% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:11,297

Engagements:581

Rate:5.1%

Posts:82

Avg Likes:548

Avg Comments:70

Avg Views:2,894

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,297 · Engagements 581 · Rate 5.1% Posts 82 · Views 2,894 · Avg Likes 548 · Avg Comments 70 · Avg Views 2,894	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 7% 45-64: 7%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED KINGDOM (62%) UNITED STATES (14%) FRANCE (4%) CANADA (3%) GERMANY (3%)	Top regions: UNITED KINGDOM (62%), UNITED STATES (14%), FRANCE (4%)
Platform Engagement	Instagram: 394 avg likes/post · Tiktok: 1,505 avg views/post · Youtube: 1,389 avg views/post	Best reach: Tiktok 1,505 avg views; best engagement: Instagram 394 avg likes

Top Brand Affinities

Mixcloud

Score: 316.48

Pioneer

Score: 61.33

Ableton

Score: 45.54

SoundCloud

Score: 38.20

ITV

Score: 32.79

Akai

Score: 23.44

Ballantine's

Score: 22.65

Amazon Music

Score: 21.59

Live Nation

Score: 21.27

MOOG

Score: 19.14

Vauxhall

Score: 18.91

Selfridges

Score: 16.15

Brand	Category	Score
Mixcloud		316.48
Pioneer		61.33
Ableton		45.54
SoundCloud		38.20
ITV		32.79
Akai		23.44
Ballantine's		22.65
Amazon Music		21.59
Live Nation		21.27
MOOG		19.14
Vauxhall		18.91
Selfridges		16.15
SUSHISAMBA		15.16
Atmos		14.97
Eurostar		12.97
Jean Paul Gaultier		12.89
Acne Studios		12.84
Spotify Music		12.31
Sennheiser		12.07
ASOS		11.43
All Saints		10.95
BBC		10.19
Nasty Gal		10.17
JACQUEMUS		10.16
Beats Electronics		9.81
Sainsbury's		8.48
Dr. Martens		8.44
New Era		8.32
Pro Tools		7.98
Tate Modern		7.70
River Island		7.50
Stone Island		7.47
MISSGUIDED		7.23
Vivienne Westwood		7.01
Hennessy		6.78
Bacardi		6.66
Foot Locker		6.54
Tomorrowland		6.47
Maison Margiela		6.44
Carhartt		6.02
Clarks		5.86
Alexander McQueen		5.85
Coach		5.57
boohoo		5.47
Jagermeister		5.42
Coachella		5.27
Moncler		4.90
Tesco		4.71
Stüssy		4.57
MTV		4.52