Kansas Brand Affinity ranks highest Live Nation at 29.33% . Very Strong. Score DMDB 72.12% | Fanbase 61.03%

Kansas — pop artist from US.

Formed in 1974, KANSAS is an American rock band known for their extensive discography that has sold over 30 million albums worldwide. The band enjoyed…

Kansas

Superstar

Country: US | Gender: male | Artist ID: 11e81bc6-8891-f92a-adb4-a0369fe50396

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Genres

popbow poprockrockart rockalbum rockhard rockheartland rocksoft rockclassic rockmellow goldprogressive rocksymphonic rock

Influential: 72.12% Fanbase: 61.03% Trending: 77.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.33% • Very Strong

As of 2025-09-09

883,181

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.12% | Fanbase 61.03% | Trending 77.66% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1974, KANSAS is an American rock band known for their extensive discography that has sold over 30 million albums worldwide. The band enjoyed significant success in the '70s and '80s, with over 200 weeks on the Billboard charts and performances in sold-out arenas and stadiums.

Currently consisting of original members Phil Ehart and Richard Williams, along with other talented musicians, KANSAS continues to tour globally, maintaining a strong presence in the Classic Rock genre. The band's music has also found its way into various forms of popular media, including commercials, video games like Rock Band and Guitar Hero, documentary films, and appearances in television shows and blockbuster movies.

Report Date: 2025-09-09

Kansas resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (69%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (10,682 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Live Nation, Ampeg, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kansas score 0.09% — Low bucket.

Brand: Live NationBrand: AmpegBrand: MOOG

Followers:883,181

Engagements:806

Rate:0.1%

Posts:988

Avg Likes:826

Avg Comments:26

Avg Views:10,836

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 883,181 · Engagements 806 · Rate 0.1% Posts 988 · Views 10,836 · Avg Likes 826 · Avg Comments 26 · Avg Views 10,836	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 30% 35-44: 16% 45-64: 13%	Largest: 18-24 (38%); next: 25-34 (30%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (31%) BRAZIL (25%) MEXICO (3%) CANADA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (31%), BRAZIL (25%), MEXICO (3%)
Platform Engagement	Instagram: 331 avg likes/post · Tiktok: 154 avg views/post · Youtube: 10,682 avg views/post	Best reach: Youtube 10,682 avg views; best engagement: Youtube 482 avg likes

Top Brand Affinities

Live Nation

Score: 29.33

Ampeg

Score: 23.59

MOOG

Score: 17.00

Akg

Score: 16.42

Amazon Music

Score: 12.30

Sennheiser

Score: 10.77

Pro Tools

Score: 9.53

Margaritaville

Score: 8.28

iHeartRadio Music Awards

Score: 4.96

NBC

Score: 4.93

Kroger

Score: 4.70

MTV

Score: 4.28

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Top Brand Affinities

Brand	Category	Score
Live Nation		29.33
Ampeg		23.59
MOOG		17.00
Akg		16.42
Amazon Music		12.30
Sennheiser		10.77
Pro Tools		9.53
Margaritaville		8.28
iHeartRadio Music Awards		4.96
NBC		4.93
Kroger		4.70
MTV		4.28
Verizon		4.21
Paramount Pictures		4.08
AMC		3.90
Spotify Music		3.75
ESPN		3.33
Jack Daniels		3.31
Columbia Pictures		3.31
Busch		3.16
The Witcher		3.12
Warner Bros		3.11
Cadillac		2.78
Star Wars		2.74
Hot Wheels		2.70
Pixar		2.63
NHL		2.56
WWE		2.54
Snoopy And The Peanuts Gang		2.53
Tesla Motors		2.48
Harley-Davidson		2.44
Pepsi		2.41
Chrysler		2.36
BBC		2.30
Marvel Entertainment		2.27
Nickelodeon		2.24
Walmart		2.24
Philips		2.22
Budweiser		2.21
Boeing		2.15
Guinness		2.14
Chevrolet		2.09
Lollapalooza		2.08
Transformers		2.07
Yamaha		2.04
Nintendo		1.97
SoundCloud		1.92
NFL		1.83
Showtime		1.82
CBS		1.76