KANKAN

KANKAN — hip-hop & rap artist from US.

Kankan is a traditional Burkinabé dance characterized by its energetic movements and lively rhythms. Originating from the Sambla ethnic group in Burkina Faso,…

Influence: 58.79% Fanbase: 40.27% Trending: 68.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 35.04% • Very Strong

As of 2025-09-09

641,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:27 UTC

Genres

hip-hop & raphip-hop/rapvapor traprage rapelectronicpluggnb

Biography

Kankan is a traditional Burkinabé dance characterized by its energetic movements and lively rhythms. Originating from the Sambla ethnic group in Burkina Faso, Kankan is often performed during important community events and celebrations. The dance involves intricate footwork, hip movements, and hand gestures, all accompanied by the rhythmic beats of drums and other traditional instruments.

Kankan is a vibrant and dynamic dance form that showcases the rich cultural heritage of Burkina Faso. With its fast-paced movements and infectious energy, Kankan is a popular and engaging performance that embodies the spirit and unity of the Burkinabé people. Through its traditional music and lively choreography, Kankan continues to be an important part of the cultural identity and social fabric of Burkina Faso.

Top Brand Affinities

Report Date: 2025-09-09

KANKAN maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, RUSSIA, POLAND. The audience leans heavily male (82%), so brand cues around style and status perform well. The clearest reach is on Youtube with 198,604 avg views per post; Instagram functions as the community touchpoint. Affinity with Palm Angels, True Religion, Arc'teryx makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KANKAN score 31.49% — Very Strong bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Arc'teryx

Followers:641,787

Engagements:202,120

Rate:31.5%

Posts:41

Avg Likes:201,979

Avg Comments:2,489

Avg Views:198,604

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 641,787 · Engagements 202,120 · Rate 31.5% Posts 41 · Views 198,604 · Avg Likes 201,979 · Avg Comments 2,489 · Avg Views 198,604	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (55%) RUSSIA (5%) POLAND (5%) CANADA (4%) BRAZIL (4%)	Top regions: UNITED STATES (55%), RUSSIA (5%), POLAND (5%)
Platform Engagement	Instagram: 197,655 avg likes/post · Youtube: 198,604 avg views/post	Best reach: Youtube 198,604 avg views; best engagement: Instagram 197,655 avg likes

Top Brand Affinities

Palm Angels

Score: 35.04

True Religion

Score: 28.64

Arc'teryx

Score: 28.40

SoundCloud

Score: 23.03

Maison Margiela

Score: 18.95

Vivienne Westwood

Score: 17.59

Acne Studios

Score: 16.36

Jean Paul Gaultier

Score: 15.02

Marni

Score: 12.66

Moncler

Score: 12.54

Beats Electronics

Score: 10.69

Lanvin

Score: 10.25

Brand	Category	Score
Palm Angels		35.04
True Religion		28.64
Arc'teryx		28.40
SoundCloud		23.03
Maison Margiela		18.95
Vivienne Westwood		17.59
Acne Studios		16.36
Jean Paul Gaultier		15.02
Marni		12.66
Moncler		12.54
Beats Electronics		10.69
Lanvin		10.25
Supreme		9.63
Balenciaga		8.40
Champion		8.34
Stone Island		6.43
Kappa		6.15
Ableton		6.05
Stüssy		5.65
Kodak		5.32
Carhartt		5.04
Alexander McQueen		4.67
BALMAIN		4.09
Sprite		3.86
Spotify Music		3.79
Prada		3.68
American Eagle		3.55
Timberland		3.44
Cartoon Network		3.25
Yves Saint Laurent		3.21
Louis Vuitton		3.21
Polo Ralph Lauren		3.16
NBA		3.07
Cartier		2.87
Urban Outfitters		2.83
Hennessy		2.81
Christian Dior		2.74
Gucci		2.60
Nickelodeon		2.58
The North Face		2.56
Bentley		2.56
GIVENCHY		2.54
Fendi		2.50
Versace		2.50
Forever 21		2.28
Burberry		2.26
Call of Duty		2.26
Los Angeles Lakers		2.25
Walmart		2.22
Dolce & Gabbana		2.09