Kangding Ray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
45,092
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:08 UTC
Genres
Biography
Letellier, who previously played guitar and drums in bands, transitioned to electronic music production. His early albums under the Raster-Noton label, like Stabil (2006) and Automne Fold (2008), showcased a blend of glitchy textures and acoustic elements. Throughout his career, he evolved towards more danceable rhythms, as seen in releases like the 2011 album OR and the 2017 dystopian techno album Hyper Opal Mantis. In 2019, Kangding Ray launched his own label, ara, with the Predawn Qualia EP.
Kangding Ray keeps 25-34 & 18-24 audiences engaged throughout GERMANY, ITALY, FRANCE. The composition is heavily male (75%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 3,120 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Allen & Heath, MOOG, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,092 · Engagements 789 · Rate 1.7% Posts 982 · Views 3,120 · Avg Likes 787 · Avg Comments 19 · Avg Views 3,120 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 31% 35-44: 13% 45-64: 5% |
Largest: 25-34 (48%); next: 18-24 (31%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
GERMANY (13%) ITALY (10%) FRANCE (9%) UNITED KINGDOM (8%) UNITED STATES (8%) |
Top regions: GERMANY (13%), ITALY (10%), FRANCE (9%) |
| Platform Engagement | Instagram: 691 avg likes/post · Youtube: 3,120 avg views/post | Best reach: Youtube 3,120 avg views; best engagement: Instagram 691 avg likes |
Top Brand Affinities
Allen & Heath
MOOG
Ableton
Mixcloud
Akai
Pioneer
SoundCloud
Launchpad
Sennheiser
Pro Tools
Arduino
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 235.73 | |
| MOOG | 160.91 | |
| Ableton | 108.02 | |
| Mixcloud | 87.57 | |
| Akai | 41.11 | |
| Pioneer | 34.87 | |
| SoundCloud | 27.62 | |
| Launchpad | 26.49 | |
| Sennheiser | 20.52 | |
| Pro Tools | 12.22 | |
| Arduino | 11.23 | |
| Tate Modern | 9.46 | |
| Atmos | 8.54 | |
| Maison Margiela | 8.36 | |
| Garnier | 6.10 | |
| Tomorrowland | 6.04 | |
| Beats Electronics | 5.78 | |
| Jagermeister | 5.76 | |
| Matrix | 5.25 | |
| Spotify Music | 5.08 | |
| Kodak | 4.99 | |
| Loewe | 4.66 | |
| Movistar | 4.42 | |
| Warner Bros | 4.37 | |
| Oculus | 4.09 | |
| Holden | 3.96 | |
| Leica | 3.79 | |
| Campari | 3.52 | |
| Omega | 3.43 | |
| Olympus | 3.18 | |
| Fujifilm | 2.85 | |
| Carhartt | 2.81 | |
| Dr. Martens | 2.72 | |
| Polaroid | 2.66 | |
| Stüssy | 2.65 | |
| Pantone Inc | 2.52 | |
| Lollapalooza | 2.10 | |
| Paramount Pictures | 2.09 | |
| A Game of Tones | 2.06 | |
| The North Face | 1.90 | |
| Yamaha | 1.89 | |
| Showtime | 1.82 | |
| KitKat | 1.78 | |
| Coachella | 1.73 | |
| Prada | 1.64 | |
| ASICS | 1.63 | |
| Heineken | 1.54 | |
| Red Bull | 1.51 | |
| Vogue | 1.48 | |
| Adobe | 1.47 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
