Kamo Mphela
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,998,470
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:07 UTC
Genres
Biography
Kamo Mphela converts attention from 18-24 & 25-34 audiences across SOUTH AFRICA, UNITED STATES, KENYA. Audience shape is male-leaning (53%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 416,350 avg views per post, with supportive conversation on Tiktok. Shared audience with Standard Bank, Woolworths, Ellesse underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,998,470 · Engagements 82,829 · Rate 1.4% Posts 516 · Views 631,658 · Avg Likes 80,792 · Avg Comments 586 · Avg Views 631,658 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 38% 13-17: 7% 35-44: 5% |
Largest: 18-24 (48%); next: 25-34 (38%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
SOUTH AFRICA (53%) UNITED STATES (10%) KENYA (7%) ZIMBABWE (4%) NAMIBIA (2%) |
Top regions: SOUTH AFRICA (53%), UNITED STATES (10%), KENYA (7%) |
| Platform Engagement | Instagram: 20,137 avg likes/post · Tiktok: 416,350 avg views/post · Youtube: 215,308 avg views/post | Best reach: Tiktok 416,350 avg views; best engagement: Tiktok 53,350 avg likes |
Top Brand Affinities
Standard Bank
Woolworths
Ellesse
Airtel
New Era
River Island
Champion
Bacardi
ASOS
KARL LAGERFELD
Coach
MISSGUIDED
| Brand | Category | Score |
|---|---|---|
| Standard Bank | 201.56 | |
| Woolworths | 28.90 | |
| Ellesse | 17.19 | |
| Airtel | 13.09 | |
| New Era | 10.18 | |
| River Island | 9.54 | |
| Champion | 9.02 | |
| Bacardi | 8.08 | |
| ASOS | 8.08 | |
| KARL LAGERFELD | 6.57 | |
| Coach | 6.36 | |
| MISSGUIDED | 6.26 | |
| Colgate | 6.25 | |
| Jagermeister | 6.20 | |
| shein | 6.05 | |
| Hennessy | 5.99 | |
| boohoo | 5.97 | |
| Kappa | 5.90 | |
| Herbalife | 5.50 | |
| Dsquared | 5.43 | |
| SheInside | 4.90 | |
| Primark | 4.71 | |
| Fenty beauty | 4.70 | |
| Steve Madden | 4.61 | |
| Bershka | 4.02 | |
| Dr. Martens | 3.95 | |
| Dolce & Gabbana | 3.66 | |
| TOM FORD | 3.63 | |
| SoundCloud | 3.22 | |
| FOREX | 3.17 | |
| Puma | 3.14 | |
| Sunnies Studios | 3.11 | |
| Versace | 3.00 | |
| Garnier | 2.80 | |
| Maybelline | 2.56 | |
| Topshop | 2.45 | |
| Lacoste | 2.44 | |
| New Balance | 2.44 | |
| Under Armour | 2.38 | |
| FashionNova | 2.33 | |
| Vans | 2.32 | |
| Christian Louboutin | 2.28 | |
| Calvin Klein | 2.23 | |
| Timberland | 2.19 | |
| The North Face | 2.17 | |
| Nike | 2.15 | |
| Polo Ralph Lauren | 2.15 | |
| Sprite | 2.11 | |
| Huawei | 1.91 | |
| Zara | 1.73 |
Official Profiles
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LoginArtist: Kamo Mphela
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
