KALUSH Brand Affinity ranks highest UEFA at 3.40% . Very Strong. Score DMDB 55.80% | Fanbase 40.51%

KALUSH — pop artist from UA.

Kalush Orchestra, formed by the original trio of performers Oleh Psiuk, Ihor Didenchuk, and Carpet Man, has expanded to include Vitalii Duzhyk, Tymofii…

KALUSH

Established

Country: UA | Artist ID: 3c477160-f13c-11e9-83f2-549f35141000

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Genres

poppopukrainian popukrainian viral poprockukrainian rockhip-hop & raphip-hop/rapukrainian hip hoprapclassical, ensemble & operaclassical

Influential: 55.80% Fanbase: 40.51% Trending: 63.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

UEFA • 3.40% • Very Strong

As of 2025-09-09

2,325,767

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.80% | Fanbase 40.51% | Trending 63.45% | CAREER STAGE: MID_LEVEL

Biography

Kalush Orchestra, formed by the original trio of performers Oleh Psiuk, Ihor Didenchuk, and Carpet Man, has expanded to include Vitalii Duzhyk, Tymofii Muzychuk, and Oleksandr Slobodianyk. The group showcases a unique style, incorporating elements of traditional Ukrainian culture in their performances, including attire inspired by early 20th-century Ukrainian historical dress.

Kalush, a trio at the forefront of the new Ukrainian hip hop scene, features lead-MC Oleh Psiuk, multi-instrumentalist Ihor Didenchuk, and dancer Carpet Man. Their music reflects a special slang unique to residents of Kalush city, with Carpet Man embodying the musical spirit of Ukraine.

Report Date: 2025-09-09

KALUSH stands out with 18-24 & 25-34 audiences across UKRAINE, UNITED STATES, RUSSIA. The profile is heavily male (70%), and content lands hardest on Tiktok, where posts average 169,150 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with UEFA, NBC, Bershka, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes KALUSH a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KALUSH score 0.58% — Low bucket.

Brand: UEFABrand: NBCBrand: Bershka

Followers:2,325,767

Engagements:13,404

Rate:0.6%

Posts:2,065

Avg Likes:12,209

Avg Comments:311

Avg Views:316,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,325,767 · Engagements 13,404 · Rate 0.6% Posts 2,065 · Views 316,857 · Avg Likes 12,209 · Avg Comments 311 · Avg Views 316,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 39% 35-44: 14% 13-17: 5%	Largest: 18-24 (39%); next: 25-34 (39%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UKRAINE (76%) UNITED STATES (6%) RUSSIA (4%) POLAND (3%) CZECHIA (1%)	Top regions: UKRAINE (76%), UNITED STATES (6%), RUSSIA (4%)
Platform Engagement	Instagram: 2,680 avg likes/post · Tiktok: 169,150 avg views/post · Youtube: 147,707 avg views/post	Best reach: Tiktok 169,150 avg views; best engagement: Tiktok 6,323 avg likes

Top Brand Affinities

UEFA

Score: 3.40

NBC

Score: 2.78

Bershka

Score: 2.63

Stradivarius

Score: 2.47

Dolce & Gabbana

Score: 2.30

Aperol

Score: 2.26

Paypal

Score: 2.18

Snapseed

Score: 1.95

Bellagio

Score: 1.71

Zara

Score: 1.67

H&M

Score: 1.61

Versace

Score: 1.40

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Top Brand Affinities

Brand	Category	Score
UEFA		3.40
NBC		2.78
Bershka		2.63
Stradivarius		2.47
Dolce & Gabbana		2.30
Aperol		2.26
Paypal		2.18
Snapseed		1.95
Bellagio		1.71
Zara		1.67
H&M		1.61
Versace		1.40
Pandora		1.40
Puma		1.36
BBC		1.35
Calvin Klein		1.28
Vogue		1.27
Travelgram		1.27
Christian Dior		1.23
New Balance		1.22
Mitsubishi Motors		1.19
Tommy Hilfiger		1.16
McDonald's		1.14
Xiaomi		1.13
Polo Ralph Lauren		1.13
Huawei		1.11
Balenciaga		1.11
Guess		1.06
Polaroid		1.05
Pepsi		1.05
Airbnb		1.04
HBO		1.02
L'Oréal Paris		0.93
Yves Saint Laurent		0.93
Prada		0.89
Coca-Cola		0.83
BMW		0.82
Tesla Motors		0.82
Chanel		0.78
Red Bull		0.78
Gucci		0.77
Mercedes-Benz		0.77
Ray-Ban		0.76
Louis Vuitton		0.76
Volkswagen		0.76
Lego		0.75
National Geographic		0.74
musical.ly		0.74
GoPro		0.73
SoundCloud		0.72