Kalmi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
23,752
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:05:00 UTC
Genres
Biography
Kalmi engages 25-34 & 35-44 audiences with repeatable results in FINLAND, UNITED STATES, SPAIN. The fan base skews heavily female (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (172 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Nokian Tyres, Stockmann, Gant, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,752 · Engagements 172 · Rate 0.7% Posts 1,699 · Views 0 · Avg Likes 172 · Avg Comments 4 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 31% 18-24: 16% 45-64: 12% |
Largest: 25-34 (40%); next: 35-44 (31%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
FINLAND (85%) UNITED STATES (3%) SPAIN (1%) THAILAND (1%) INDIA (1%) |
Top regions: FINLAND (85%), UNITED STATES (3%), SPAIN (1%) |
| Platform Engagement | Instagram: 172 avg likes/post | best engagement: Instagram 172 avg likes |
Top Brand Affinities
Nokian Tyres
Stockmann
Gant
Lidl
Nokia
Superdry
Ted Baker
Zalando
Scania
Angry Birds
H&M Home
Gymshark
| Brand | Category | Score |
|---|---|---|
| Nokian Tyres | 100.60 | |
| Stockmann | 93.54 | |
| Gant | 18.76 | |
| Lidl | 14.21 | |
| Nokia | 13.03 | |
| Superdry | 11.00 | |
| Ted Baker | 10.78 | |
| Zalando | 10.02 | |
| Scania | 8.52 | |
| Angry Birds | 7.98 | |
| H&M Home | 7.35 | |
| Gymshark | 6.31 | |
| Four Seasons | 5.67 | |
| IKEA | 5.62 | |
| Myprotein | 5.60 | |
| Husqvarna Motorcycles | 5.53 | |
| Under Armour | 4.92 | |
| ASICS | 4.71 | |
| Volvo | 4.62 | |
| Gatorade | 4.61 | |
| Guess | 4.54 | |
| NHL | 4.51 | |
| Hugo Boss | 4.17 | |
| Michael Kors | 4.10 | |
| Fila | 3.83 | |
| Baileys | 3.82 | |
| Ray-Ban | 3.63 | |
| Babybump | 3.54 | |
| Opel | 3.36 | |
| Olaplex | 3.26 | |
| Tupperware Brands | 3.04 | |
| Harley-Davidson | 2.92 | |
| Aperol | 2.87 | |
| Geocaching | 2.73 | |
| Puma | 2.60 | |
| Snickers | 2.52 | |
| Adidas | 2.45 | |
| Burger King | 2.44 | |
| Skoda | 2.39 | |
| Calvin Klein | 2.30 | |
| Victoria's Secret | 2.26 | |
| Tinder | 2.26 | |
| Dr. Martens | 2.12 | |
| Lego | 2.11 | |
| NYX Cosmetics | 2.10 | |
| Reebok | 2.08 | |
| Converse | 2.07 | |
| Audi | 2.07 | |
| Tommy Hilfiger | 2.04 | |
| Nike | 2.01 |
Official Profiles
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LoginArtist: Kalmi
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
